What is the opportunity?As Director, Digital Marketing for RBC Bank US, you will own the end‐to‐end digital marketing strategy and execution across two high‐growth business units: U.S. Digital Banking and Cross‐Border Banking & Home Financing. You will serve as the primary digital authority for the U.S. bank, setting the vision for how RBC attracts, acquires, and deepens relationships with cross‐border clients through world‐class digital experiences.Job DescriptionThis is a high‐impact, high‐visibility leadership role that sits at the intersection of marketing strategy, platform technology, and enterprise transformation. You will partner closely with Line‐of‐Business Marketing leaders, Product, Technology, Data, and Compliance teams to unify website strategy, platform architecture, and campaign execution into a coherent, insight‐led digital marketing engine. You will lead and develop a team of Senior Managers, and serve as a trusted executive advisor who translates complex digital initiatives into clear business outcomes for senior stakeholders across the organization.If you are a strategic, data‐driven digital marketing leader who thrives in a matrixed environment, can navigate regulatory complexity with confidence, and knows how to inspire teams to deliver exceptional results, this is your opportunity to shape the future of digital banking for one of North America's most trusted financial institutions.What will you do?Digital Marketing Strategy & Enterprise LeadershipDefine and execute the overarching digital marketing strategy across U.S. Digital Banking and Cross‐Border Banking & Home Financing, aligning website strategy, platform architecture, and campaign execution to drive enterprise‐wide client acquisition, retention, and engagementPartner with LOB Marketing leaders and business executives to ensure digital strategies directly support revenue growth, client experience priorities, and broader enterprise goalsIdentify and champion emerging digital marketing trends, technologies, and best practices that position RBC Bank US competitively in the U.S. marketLead the development of annual digital marketing plans, including goal setting, OKR alignment, and strategic roadmapsActively monitor compliance, regulatory requirements, and control standards across all digital marketing initiatives, ensuring all campaigns, platforms, and communications meet applicable U.S. banking regulationsDriving Digital AcquisitionOwn the AEO and SEO strategy for RBC Bank US, optimizing content, technical site health, and structured data to grow qualified organic traffic and answer‐engine visibilityLead conversion rate optimization (CRO) across key acquisition pages and application flows, using funnel diagnostics, user testing, and data‐driven UX improvements to lift visit‐to‐application and application‐to‐funding conversion ratesBuild and scale a disciplined A/B testing and personalization program, leveraging testing platforms and audience segmentation to deliver tailored digital experiences that increase engagement and conversion for priority client segmentsChampion end‐to‐end site journey redesigns that streamline the path from awareness to acquisition, partnering with Product, UX, and Technology teams to remove friction and deliver intuitive, high‐converting digital experiences across web and mobilePeople Leadership & Team DevelopmentLead, mentor,



and develop two Senior Managers with clear performance expectations, structured development plans, and regular coaching conversations that support career growthFoster a team-oriented, high‐performing team culture grounded in innovation, accountability, psychological safety, and continuous improvementBuild team capability in emerging areas including AI‐driven personalization, marketing automation, and analyticsPlatform & Technology GovernanceContribute to the Adobe Experience Manager (AEM) platform strategy, architecture, and migration programs, ensuring the platform reflects the needs of the U.S. marketDrive platform scalability and ROI by evaluating and optimizing the full marketing technology stack, identifying opportunities to modernize, integrate, and automateEnsure all digital properties meet accessibility, security, and regulatory standards, working in lockstep with Compliance, Legal, and Technology stakeholdersPerformance Analytics & Executive CommunicationServe as a key executive interface for digital marketing, preparing crisp, insight‐rich dashboards, business cases, and quarterly business reviews that translate digital initiatives into clear business impact and ROIDevelop and maintain a robust performance measurement framework spanning acquisition, engagement, conversion, and retention metrics across all digital channels and campaignsPresent findings, strategies, and recommendations with clarity and confidence to senior and executive leadership, demonstrating strong command of both the narrative and the dataWhat do you need to succeed?Must‐Have10+ years of progressive digital marketing experience, with at least 3 years in a senior leadership role managing teams and influencing executive stakeholdersDemonstrated experience leading enterprise‐scale digital marketing programs across multiple business units or product lines in a regulated industry (financial services, fintech, insurance, or similar strongly preferred)Deep hands‐on expertise with enterprise content management platforms, preferably Adobe Experience Manager (AEM), including platform governance, content strategy, and migration programsProven track record of driving measurable client acquisition and engagement outcomes through integrated digital marketing — including SEO/SEM, email, and web channelsStrong command of digital analytics platforms (Google Analytics is a must) and performance marketing measurement frameworks; ability to synthesize data into executive‐ready insights and business recommendationsExemplary verbal and written communication skills — you write clearly, speak persuasively, and calibrate your message for every audience from technical teams to C‐suite executivesExperience operating in a matrixed, cross‐functional environment and managing stakeholders at multiple levels of seniorityBest‐in‐class relationship‐building skillsStrong grasp of compliance, regulatory, and risk frameworks relevant to digital marketing in financial services (CFPB,



UDAP/UDAAP, accessibility standards, data privacy regulations)Familiarity with Salesforce Sales Cloud & Salesforce Marketing CloudNice‐to‐HaveExperience in cross‐border financial products, U.S. retail banking, or mortgage/home financing marketingExperience with agile/scrum delivery methodologies and serving as a product owner in a technology‐forward marketing organizationExposure to AI‐driven personalization, dynamic content optimization, or marketing data platformsExperience using other reporting platforms like Tableau, Power BI, and SemrushWhat's in it for you?We thrive on the challenge to be our best; to leverage progressivethinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving mutual success.Competitive compensation including a comprehensive base salary, performance‐based bonus, and long‐term incentive programComprehensive benefits package covering health, dental, vision, life, and disability insurance from day oneFlexible work arrangements with a hybrid model that supports productivity and work‐life integrationGenerous paid time off including vacation, personal days, and volunteer timeProfessional development funding for certifications, conferences, and continuing education — because we invest in the people who invest in our clientsLeadership exposure with regular visibility to senior and executive stakeholders across RBC's North American operationsPurpose‐driven work at the forefront of digital banking transformation for one of North America's most respected financial institutionsA strong commitment to your financial future through RBC's employee banking benefits, retirement savings programs, and stock purchase plansJob SkillsBrand Management, Brand Marketing, Business Oriented, Cross‐Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product ServicesAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TorontoCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: HUMAN RESOURCES & BMCCJob Type: RegularPay Type: SalariedPosted Date: 2026‐08‐25Application Deadline: 2026‐09‐08Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveAt RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

📌 Director, Digital Marketing, Cross-Border Banking (Toronto)
🏢 RBC
📍 Toronto