OverviewThe Media Planner is responsible for supporting the development and execution of strategic media plans, including the analysis of market, consumer, and industry data to inform planning decisions. The Media Planner evaluates media alternatives and provides recommendations on audience targeting, channel mix, geography, timing, and budget allocation. He/she assists in campaign setup, ongoing management, optimization, and performance reporting to ensure alignment with client objectives.ResponsibilitiesGather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needsAnalyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budgetDevelop understanding of client’s business and competitive landscapeAssist in developing budget allocations across media resulting in strategic and effective media plansPresent plans to the client brand group, with assistance where necessary of more senior media teamClearly communicate media objectives, strategies and executional guidelines to execution teamsWork closely with agency partnersMaintain robust relationships with media suppliers and stay abreast of market conditionsCampaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaignsUtilization and knowledge of syndicated media, research,



and other data resourcesTake an active role in client education of the evolution of the media landscapeActive participation in internal and external status meetingsDevelop/assist with development of POVSActive participant in the overall financial process - responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadlineQualificationsBachelor's degree; degree or concentrationin advertising, marketing, business administration, and communications preferred3+ years in MediaChallenges traditional boundaries and demonstrates consistent creative approaches to business problemsDetail-oriented and able to produce accurate work productA keen sense of curiosityStrong written and verbal communication and presentation skillsDemonstrated experience in negotiatingAble to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressureDemonstrates critical thinking and problem solving abilitiesStrong analytical abilities & proficiency in mathAbility to effectively utilize media research and reporting resourcesTechnical proficiency, particularly with media systems and MS Excel, Word and PowerPointAdditional InformationWe’re committed to building a diverse and inclusive workplace.



Accommodations are available throughout the hiring process upon request.SalaryTransparency matters to us. The salary range for this position is $55,000 - $65,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.Equal Opportunity StatementZenith is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Zenith however, only those candidates selected for an interview will be contacted.#J-18808-Ljbffr

📌 Sr Media Planner (Toronto)
🏢 Publicis Groupe Holdings
📍 Toronto