About The RoleAs the Manager of Performance Media, you will spearhead the strategy and execution of paid and emerging media initiatives to maximize ROI and optimize conversions. Leading a team of 10-15 professionals, you will focus on strategic, data-driven thinking and pragmatic decision-making to drive digital growth and achieve business objectives. You aspire to make a significant impact on the growth department, enjoy mentoring team members, and are unafraid to think outside the box to evolve our working methods.What You’ll Do HereLead the development and execution of creative growth paid media strategies while adapting to a rapidly evolving ecosystem.Create a robust and diverse media mix to support a comprehensive, full-funnel marketing strategy.Partner with cross-functional teams, including Marketing AI Modeling team, to enhance sales forecasting and refine the Cost of Acquisition and ROI by channel.Inspire, mentor, and develop a high-performing Paid Media team, fostering analytical and technical excellence while cultivating leadership skills.Use data analytics to uncover market trends, guide strategic decisions, and implement advanced A/B testing for optimized campaign performance.Continue evolving our in-house SEM program with cutting-edge strategies.Continuously assess the balance between in-house capabilities and external partnerships for strategic benefit.Regularly report on performance, strategic progress,



and opportunities to senior executives to enhance visibility and a shared understanding of goals.Serve as an ambassador for Intact’s media successes in external forums and maintain strong relationships with media agencies and vendors.What You HaveBachelor's degree in Marketing, Business Administration, or related field, or equivalent combination of education and experience.Proven expertise in digital and paid media strategy, with robust analytical skills and the ability to craft high-performing media campaigns.Demonstrated success in leadership through developing and mentoring marketing professionals, fostering a culture of innovation and strategic thinking.Strong experience in managing media budgets and optimizing the media mix for superior cost efficiency and effectiveness.A goal-oriented and creative mindset that leverages data-driven decision-making to drive results.For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.What We OfferA hybrid work model providing the balance between working from home and meaningful in-person interactions.A financial rewards program that recognizes your successAn industry leading Employee Share Purchase Plan; we match 50% of net shares purchasedAn extensive flex pension and benefits package, with access to virtual healthcareFlexible work arrangementsPossibility to purchase up to 5 extra days off per yearAn annual wellness

📌 Digital Performance Manager // Paid Media Manager (Toronto)
🏢 Intact
📍 Toronto