Transform community engagement at a Toronto startup as the Senior Content Marketing Manager. Your mission is to elevate a fledgling content function into a cohesive strategy that connects homeowners with trusted service providers.In this hybrid role, you will craft newsletter and blog content while overseeing execution and measurement. You'll need to be a talented writer, adept at making complex topics accessible for both B2B and B2C audiences. Collaborate with the Director of Marketing, develop playbooks, and optimize content based on data insights.Key Responsibilities:
- Design and implement the content marketing strategy
- Develop impactful newsletters and engaging blogs
- Analyze content performance metrics
- Create customer testimonials and case studies
- Utilize AI effectively in content creationRequirements:
- Proven track record in content marketing
- Robust writing and communication skills
- Experience with audience segmentation and tone adaptation
- Knowledge in SEO strategies
- Experience in a startup or solo content roleLeverage your skills in a pioneering environment focused on trust and community in home service management.#J-18808-Ljbffr

📌 Experienced Content Marketing Specialist Needed (Toronto)
🏢 Martyn Bassett Associates
📍 Toronto