Elevate your career as Vice President of Performance Marketing at Backcountry. This hybrid position allows you to shape strategies across our vibrant brand family while based in Toronto.In this role, you will have the unique responsibility of managing the performance marketing P&L and creating a multi-year strategy for leading brands like backcountry.Com. Collaborating closely with Creative and eCommerce teams, you will drive alignment in marketing programs and ensure impactful media investments.



Success in your role will be established through measurable improvements in campaign performance and team efficiency.Key Responsibilities:- Own the P&L and strategy for Performance Marketing- Define budget allocations based on comprehensive analytics- Create scalable campaign playbooks for diverse platforms- Promote continuous testing and learning culture- Monitor competitor strategies and adapt quicklyRequirements:- Bachelor’s degree in Marketing, Business, or related area- 12+ years in performance marketing, with leadership experience- Proven results in managing multi-brand marketing budgets- Robust technical skills in digital marketing and analytics- Experience in active lifestyle or sporting goods sectorsUtilize your marketing expertise at Backcountry to make a significant impact on our brand and team growth.#J-18808-Ljbffr

📌 b Fintech Performance Marketing Lead (Toronto)
🏢 Backcountry
📍 Toronto