Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link: https://job-boards.Greenhouse.Io/appdirect/jobs/8737656002https://job-boards.Greenhouse.Io/appdirect/jobs/8737656002About AppDirectBecome a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.About Firstbase, An AppDirect SubsidiaryFirstbase helps companies equip their teams with everything they need to do great work—from computers and furniture to company swag and perks. We give businesses the ability to instantly support employees with the right physical goods, and give employees the flexibility to choose what works for their unique needs. Firstbase is part of AppDirect, a subscription commerce platform that powers millions of subscriptions worldwide for organizations selling any product, through any channel, on any device—as a service.About The Portfolio Marketing TeamThe Portfolio Marketing team supports AppDirect's subsidiary Business Units by owning and executing integrated marketing aligned to each BU's growth priorities. The team exists to build and scale a marketing engine that accelerates growth across subsidiary brands while preserving brand equity and aligning to AppDirect's vision of simplifying how technology is bought, sold, and managed.Portfolio marketers operate as embedded, BU-focused generalists - accountable for turning strategy into execution across channels and driving measurable business impact. While the team collaborates with Corporate Marketing discipline experts when appropriate,



Portfolio Marketing is a distinct function with day-to-day ownership of BU marketing planning, prioritization, and delivery.Our role is to ensure each subsidiary has focused, accountable marketing support aligned to Sales and Product, while selectively leveraging corporate capabilities to scale impact.About YouAs a Marketing Manager, you will serve as the primary marketing referent for an assigned subsidiary Business Unit - Firstbase. You will translate BU strategy into integrated marketing plans and drive execution that delivers measurable business results. The position offers a hybrid schedule: you will work once a week onsite and four days on remote. (*) It's not a leadership position, it's an individual contributor.What you'll do and how you'll have an impactDevelop and execute integrated annual and quarterly marketing plansOwn campaign strategy across digital, events, content, and enablementCollaborate with Product Marketing on product launches and go-to-market initiativesEstablish campaign KPIs and measure performance against pipeline and revenue goalsTranslate business priorities into marketing programs with clear ROI expectationsManage and prioritize multiple initiatives simultaneouslyOversee external contractors or agency partners when applicableIdentify cross-sell and shared opportunities across the portfolioPresent marketing results and insights to BU stakeholdersContinuously refine programs based on performance data and Voice of Customer insightsWhat We're Looking For5-7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or servicesExperience owning marketing strategy for a product line, BU,



or revenue segmentStrong understanding of direct and/or channel go-to-market modelsDemonstrated ability to drive measurable pipeline impactStrong stakeholder management and prioritization skillsAbility to balance autonomy with cross-functional collaborationComfort presenting performance insights and recommendationsOwnership mindset with robust business acumenExperience leveraging AI tools to enhance productivity and streamline day-to-day workflowsAdvanced understanding of marketing KPIs, funnel metrics, and pipeline reportingExperience designing and executing A/B tests and performance experimentsAt AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirect as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.Appdirect.Com/about/privacy-noticeThe salary band listed below reflects the expected annual base salary or OTE (on-target earnings) for this role at AppDirect and may be subject to change. Base salary or OTE is just one component of AppDirect's total compensation package. In addition to base pay, regular employees may be eligible for performance-based bonuses and a full range of benefits. Canada Compensation Band $81.54-$107.02 CAD

📌 Marketing Manager (Montreal)
🏢 AppHelp by AppDirect
📍 Montreal