OVERALL RESPONSIBILITIES The Media Planners main responsibility is to provide input into (recommending) the most effective and cost-efficient means of achieving the client’s advertising objectives. He/she must have a complete understanding of the media measurement tools used to evaluate opportunities and must also have a detailed knowledge of current media cost trends and buying conditions. CHARACTERISTICS YOU HOLD Accurate, detailed, accountable, adaptive, positive, curious, passionate, confident, patient, active listener, empathetic, excellent communicator, analytical. WHAT YOUR DAY WILL LOOK LIKE Lead monthly budget process: oversee data entry (inputting buys), BCR maintenance, clearing invoices and become resident expert in DDS Develop integrated media plans under supervision Use media measurement tools (OMD proprietary and industry) in plan preparation Present media plans to client under supervision Manage plan revisions due to budget or strategic changes Ensure execution of plans and manage plan revisions due to budget or strategic changes Develop media POVs Train and mentor media Assistants Ensure involvement of broadcast buying group in strategic plan development Build rapport with

📌 Media Planner (Toronto)
🏢 OMD Canada
📍 Toronto