Elevate customer engagement as a Customer Marketing Manager with Centric Software in the Americas. This role is focused on upsell and cross-sell campaigns while enhancing renewal efforts through targeted communication.

You will play a vital role in driving revenue by supporting upsell tactics and customer retention initiatives. Collaboration is key as you partner with Sales, Customer Success, and Product Marketing to craft data-driven campaigns. Leveraging your expertise in lifecycle marketing and customer insights, you will significantly enhance the customer experience and ensure that value from additional Centric solutions is communicated effectively.

Key Responsibilities:



• Develop upsell and cross-sell marketing campaigns • Collaborate with Sales and Product Marketing for customer messaging • Segment email databases for relevant communications • Manage customer webinars and events from planning to follow-up • Track campaign performance and customer engagement metrics

Requirements: • 3-5 years in Customer Marketing or related roles • Experience with segmented email campaigns and nurture streams • Hands-on experience with CRM and marketing automation tools • Strong written communication abilities for wide-ranging audiences • Data-savvy with a results-oriented mindset

Drive customer success and engagement while enhancing lifecycle marketing at Centric Software. #J-18808-Ljbffr

📌 Customer Marketing Manager at Centric Software (Winnipeg)
🏢 Centric Software
📍 Winnipeg