Small Door is membership-based veterinary care designed with human standards that is better for pets, pet parents, and veterinarians alike. We designed and delivered a reimagined veterinary experience via a membership that includes exceptional care, 24/7 telemedicine, and transparent pricing - delivered with up-to-date hospitality in spaces designed by animal experts to be stress-free. We opened our flagship location in Manhattan's West Village in 2019 and have quickly expanded across the East Coast.Small Door now operates in New York City, Boston, Washington DC, Maryland and Virginia with continued expansion plans in 2026.This is the fifth company that Small Door's founders have been involved in building. In building Small Door, they partnered with the people responsible for beloved consumer experiences like Warby Parker and Sweetgreen, in addition to healthcare innovators such as One Medical, CityMD and Flatiron Health. Small Door has raised capital from Lerer Hippeau, Primary Ventures, Brand Foundry, Toba Capital, and Pentland Group.The broader management team brings experience from Casper, One Medical, Soulcycle, Warby Parker, Sweetgreen, Peloton, Gilt Groupe, Lightspeed, and Outbrain.The Director of Product reports directly to the VP of Data and Technology and owns the product function end to end. This role can be based in New York City or Montreal.What You'll DoOwn the consumer product portfolio end to end — website, mobile app, booking, membership management, practice extension, telehealth, pharmacy/refill — from discovery and specs through QA, rollout, and post-launch measurementLead product workstreams for the integration of our newly combined practice groups: systems and product reconciliation, integration roadmap,



and day-to-day coordination with the incoming product and ops teamsOwn the what and the why for the product, partnering with technology leadership — who own the how — to co‐own the when, and collaborate with them to establish engineering prioritization frameworksDrive monetization and conversion: design, ship, and analyze pricing, packaging, and funnel experiments; own upgrade paths from pay-as-you-go to membershipOwn the marketing website: ship pages and changes directly (AI-assisted React stack), run new-practice landing pages and lead capture, and partner with marketing on SEO and web performanceBuild staff‐facing product with ops, medical, and member‐experience leadership: internal PMS tooling, AI‐assisted workflow automation, intake and auditing systems — including judgment calls on medically sensitive automationBe your own analyst: SQL against production data, FullStory funnels, experiment statistics; co‐run the data‐intake and BI prioritization process with the data teamPartner with the technology team to co‐own vendor relationships (PMS, AI scribe, voice AI), covering evaluations and contract renewalsRun the product operating cadence: roadmap reviews, launch comms and ops memos, practice‐facing office hours, and the cross‐functional strategy forumWork as a partner to the engineering team throughout the SDLC, from ideation through delivery and supportWho You AreA senior,



hands‐on "builder PM" — someone who ships working prototypes (and some production web code) with AI tools for user acceptance purposes, does their own QA, and runs their own analysis rather than routing everything through engineering and dataSomeone who treats technology as a peer function, not a resource pool: you own the product and its functional direction, you do not own engineering's time. You have a track record of working shoulder to shoulder with engineering leadership as equals with separate perspectives and a shared goalAI‐native by default: you use AI coding and analysis tools daily — that leverage is how one person covers this scopeA strong writer: POV memos, one‐pagers with quantified impact models, exec‐ready shareoutsComfortable operating inside a clinical business: you can negotiate workflows with doctors, nurses, and practice managers, and you know when automation needs a human in the loopFluent in experimentation: you can design an A/B/n test, catch a randomization bug, and make a ship/revert call from the dataNice‐to‐haves: multi‐site consumer services or healthcare background, M&A; and integration exposure, and familiarity with our stack (Braze, FullStory, LaunchDarkly, Vetspire)What You'll GetCompetitive salaryEquity ownershipHealth, dental + vision insuranceUpward mobility and growth opportunitiesGenerous paid‐time off, parental leave, and company wide holidaysGrowth opportunitiesAn opportunity to make a real impact on the people around youA collaborative group of people who live our core values and have your backSmall Door is proudly committed to creating a diverse, inclusive and equitable workplace. We encourage qualified applicants of every background, ability, and life experience to apply to appropriate employment opportunities.

📌 Director Of Product - Montreal
🏢 Small Door
📍 Montreal