Lead Fittes' customer engagement through effective lifecycle marketing. This hybrid role focuses on SMS, email campaigns, and retention strategy.

As a Lifecycle Marketing Specialist, you will bring over 3 years of CRM experience to optimize customer communications. This execution-heavy role entails driving email and SMS campaigns, refining segmentation, and working closely with the E-Commerce Manager. You'll leverage data analytics to make campaign improvements, identify trends, and enhance customer retention strategies.

Key Responsibilities:
• Drive end-to-end SMS and email campaigns for retention
• Refine segmentation strategy and maintain CRM data accuracy
• Write campaign briefs for cross-department alignment




• Execute loyalty and B2B retention programs
• Conduct A/B testing on messaging and strategy

Requirements:
• 3+ years in CRM or lifecycle marketing
• Robust data analytical skills for campaign evaluation
• Proficiency in Klaviyo, BI software, and web analytics
• Familiarity with Shopify and CRM tools
• Ability to manage campaigns independently and creatively

Elevate Fittes' marketing efforts by directly influencing consumer engagement and campaign success.
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📌 Lifecycle Marketing Specialist at Fittes (Ontario)
🏢 Fittes
📍 Ontario