Elevate your career as an Email Marketing Specialist with Expedia Group in Vancouver. Drive engagement through expert email campaigns on the Salesforce Marketing Cloud platform.

In this role within the Customer Engagement Marketing team, you will execute end-to-end email marketing strategies to enhance lead generation and conversions. Collaborating across departments, you'll build automated workflows, optimize performance metrics, and support both national media initiatives and our Franchise network effectively.

Key Responsibilities:
• Develop and execute email marketing campaigns across diverse audiences
• Manage automated data workflows within Salesforce Marketing Cloud
• Implement A/B testing for actionable insights and optimization




• Report on campaign performance metrics for continuous improvement
• Support Franchisee inquiries regarding email and SMS marketing

Requirements:
• Experience with Salesforce Marketing Cloud and data management
• Solid understanding of email marketing best practices
• Proficient in HTML, Ampscript, and SQL
• Excellent communication and multitasking abilities
• Familiarity with segmentation and personalization strategies

Become a pivotal part of Expedia Group's email marketing efforts as you engage travelers globally.
#J-18808-Ljbffr

📌 Email Marketing Specialist at Expedia Group (British Columbia)
🏢 Expedia Group
📍 British Columbia