Overview
Field Marketing & Community Manager

Full-Time Field-Based Greater Toronto Area

$70,000 to $80,000 base salary, plus performance incentives

The chance
LMNT is entering Canada, and this is where you come in. LMNT is a zero-sugar electrolyte drink mix built for people who sweat: 1,000mg of sodium, 200mg of potassium, 60mg of magnesium, and none of the junk. One of the fastest-growing hydration brands in the United States is launching in Ontario this fall, and this role is the engine of that launch.

You will build LMNT's presence from the ground up: growing the brand's footprint in the athletic communities where our consumers live and train, building relationships across specialty retail and club culture, and taking the brand directly to consumers through a team of ambassadors at events, races, and consumer moments across the province.

This is a full-time, field-based role. You're not in an office. You're in the community.

Who you are

An active athlete or deeply embedded in fitness culture: you run, cycle, train, or coach

Plugged into the Toronto athletic community. People know you, and you know everyone

Confident, magnetic, and comfortable in front of any audience, retail buyer or race start line

Self-directed and energized by being out in the world, not behind a desk

Passionate about performance, nutrition, and what LMNT stands for

A strong written and verbal communicator, equally at home presenting the brand and managing a field team

What you'll do
Community & retail marketing — 60%

Grow LMNT's presence across Ontario's athletic communities: running, cycling, fitness, yoga, triathlon, golf, and racquet sport channels

Build relationships with store owners, club operators, and community gatekeepers

Introduce the brand across specialty retail and generate leads for the Headwater sales team

Support the Headwater sales team at trade events and retailer introductions





Coordinate in-store demo days and support on-shelf brand presence and merchandising

Gather market and community insights and report them to leadership

Field & ambassador management — 40%

Recruit, train, and lead a network of LMNT brand ambassadors across Ontario

Plan and execute guerrilla and event-based sampling at races, expos, and consumer events

Build and manage the Q4 sampling calendar; execute activations on the ground

Track field results, gather consumer feedback, and report to leadership

Manage product inventory for all sampling programs and field activations

Qualifications

2 to 4 years in brand marketing, field activation, or community management; sports or wellness industry preferred

Existing relationships within Ontario's specialty athletic retail or fitness community

Valid driver's licence and access to a reliable vehicle; this is a field-based role

Flexibility for weekend events, race days, and activation schedules

Familiarity with CRM tools and basic field reporting

What we offer

The ground floor of one of the world's fastest-growing electrolyte brands entering Canada

$70,000 to $80,000 base salary, plus performance incentives tied to community, lead, and field results

Expense coverage for travel, field operations, and event activations

A product you'll be proud to carry into every room

A team that moves fast, rewards initiative, and believes in the mission

The details

Based in: Greater Toronto Area

Type: Full-time, field-based

Target start: early October 2026

This role is employed through Influence Marketing in support of LMNT's Canadian launch

Pay transparency statement





We are committed to transparency in our hiring process. The listed salary range reflects what the company is willing to pay for this role, based on skills, experience, and market data

AI disclosure
Use of Artificial Intelligence by Recruiters and Hiring Managers

At Influence Retail Services Inc. (2025) and Influence Marketing Services Inc., people are at the center of our recruitment process. While we may use artificial intelligence (AI) tools for limited administrative purposes (such as writing creative outreach messages, summarizing interview notes or transcribing reference checks), AI is never the decision maker

Resumes and candidate information are personally reviewed by our recruiters and/or hiring manager, and all hiring decisions are made by people who bring judgment, care, and expertise to each match. If any recruitment process involves a greater degree of AI use during an interview or assessment, we will communicate that to short-listed candidates, so they are aware in advance

Our commitment is to use technology responsibly, while ensuring fairness, transparency, and respect at every stage of the process

Use of Artificial Intelligence – by Candidates

We recognize that candidates may choose to use artificial intelligence (AI) tools to support their job search, for example, to refine their writing style or gather research. While this can be appropriate, the information you provide in your resume, screening questions, and interviews must always be truthful and accurately reflect your own experience, knowledge, and competencies

AI should never be used to create or exaggerate credentials. Our goal is to understand the real you – your skills, your story, and your potential – so that we can make the best possible match between you and our company

We thank all applicants for their interest; only those selected for an interview will be contacted.

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📌 Field Marketing & Community Manager (Ontario)
🏢 Influence Marketing
📍 Ontario