Lead transformative marketing efforts as a Senior Data Scientist at Grammarly, focusing on measurement and optimization in a hybrid role. Enhance marketing efficacy through your analytical expertise.
As a critical member of the team, you will direct efforts in marketing measurement, particularly for major online channels and paid search platforms. You will implement MediaMixModels to refine budget distribution and partner with teams to maximize LTV through data-driven strategies. Using various attribution models, you will assess channel performance and derive actionable insights to guide marketing efforts.
Key Responsibilities:



- Direct testing and measurement for digital marketing channels - Develop models for effective budget optimization strategies - Collaborate on LTV bidding optimizations and impacts - Analyze marketing budgets and their conversion influences - Conduct detailed assessments of channel performance
Requirements: - 8+ years of work experience in a related field - Solid proficiency in SQL, Python, R, or similar - Demonstrated ability in marketing analytics and measurement - Excellent communication and critical thinking skills - Ready to collaborate in-person quarterly on projects
Drive marketing success through advanced data insights as a Senior Data Scientist at Grammarly.#J-18808-Ljbffr

📌 Senior Data Scientist In Marketing Analysis Winnipeg
🏢 Grammarly
📍 Winnipeg