Elevate Manulife Wealth and Asset Management's brand as their Director of Brand in Toronto, Ontario. Lead creative initiatives and governance while driving customer-first strategies.

In this key leadership role, you will report directly to the AVP, Brand, overseeing brand governance and creative processes for Manulife WAM. Collaborate across internal teams and external partners to ensure brand alignment and impactful campaigns. Your strategic mindset will help navigate brand standards while delivering measurable business outcomes.

Key Responsibilities:
• Uphold brand standards across marketing touchpoints
• Lead end-to-end creative content processes
• Drive execution of integrated marketing campaigns
• Manage branded merchandise program and vendor relations
• Analyze campaign performance against defined KPIs

Requirements:
• Undergraduate degree; MBA preferred
• Minimum 7 years in marketing or business management
• Experience in brand management and creative oversight
• Proven leadership in a fast-paced setting
• Familiarity with localization functions a plus

Inspire brand integrity and deliver compelling storytelling through strategic leadership at Manulife.
#J-18808-Ljbffr

📌 Director of Brand at Manulife WAM (Ontario)
🏢 Manulife Insurance Malaysia
📍 Ontario