MILLIONS.co is a sports social media and media platform where athletes, creators, fans, and brands connect through the content and moments that bring sports to life.

The MILLIONS ecosystem combines a sports-first social feed with athlete and creator content, interviews, podcasts, live streams, sports events, branded content, and an expanding digital advertising network.

More than 150,000 athletes and sports creators are part of the platform, ranging from emerging creators and NIL athletes to professional athletes and globally recognized sports personalities. For brands, MILLIONS provides a unique way to reach sports audiences by combining sports media, influencer marketing, athlete partnerships, content creation, and distribution in one integrated platform.

Brands can work with MILLIONS to build always-on sports marketing programs that combine athlete and creator campaigns with media properties across the MILLIONS ecosystem — including branded social content, UGC, sponsorships, interviews, podcasts, live events, streaming, editorial content, and media distribution.

Rather than treating influencer marketing and media as separate strategies, MILLIONS helps brands bring talent, content, and distribution together into one scalable sports media program.

Role Description

Company Description

MILLIONS.co is a sports social media and media platform where athletes, creators, fans, and brands connect through the content and moments that bring sports to life.

The MILLIONS ecosystem combines a sports-first social feed with athlete and creator content, interviews, podcasts, live streams, sports events, branded content, and an expanding digital advertising network.

More than 150,000 athletes and sports creators are part of the platform, ranging from emerging creators and NIL athletes to professional athletes and globally recognized sports personalities. For brands, MILLIONS provides a unique way to reach sports audiences by combining sports media, influencer marketing, athlete partnerships, content creation, and distribution in one integrated platform.

Brands can work with MILLIONS to build always-on sports marketing programs that combine athlete and creator campaigns with media properties across the MILLIONS ecosystem — including branded social content, UGC, sponsorships, interviews, podcasts, live events, streaming, editorial content, and media distribution.

Rather than treating influencer marketing and media as separate strategies, MILLIONS helps brands bring talent, content, and distribution together into one scalable sports media program.

Sports Media & Partnerships Sales Representative

MILLIONS is looking for a Sports Media & Partnerships Sales Representative to drive new advertising, media, and partnership revenue from brands and agencies.

This is a full-time, on-site role based in Toronto, ON.

The primary focus of the role is selling integrated sports media packages that combine athlete and creator marketing spend with MILLIONS owned sports media properties and distribution.

You will work directly with brands, agencies, and marketing decision-makers to understand their audience, content, advertising, and influencer marketing objectives and develop programs that can include:

• Athlete and sports creator partnerships


• Influencer and UGC campaigns






• Branded social content


• Sports media sponsorships and integrations


• MILLIONS social feed and media distribution


• Interviews, podcasts, and editorial content


• Live event and streaming integrations


• SportsTV and video programming


• Digital advertising and paid media opportunities


• Custom annual and always-on sports marketing programs

Rather than selling a single advertising product, you will take a consultative approach — identifying where a brand is currently spending across influencer marketing, social media, digital advertising, sponsorships, content, and sports marketing, and demonstrating how MILLIONS can bring those investments together into a more integrated program.

Day-to-day responsibilities will include prospecting and qualifying new opportunities, conducting outbound outreach, running discovery calls and presentations, developing media plans and proposals, negotiating partnership terms, and closing new business.

You will own and develop a strong pipeline of brand and agency opportunities while building relationships with marketing leaders, media buyers, agencies, and other decision-makers responsible for sports marketing, influencer marketing, advertising, social media, and brand partnerships.

The role will work closely with MILLIONS media, talent, campaign, content, and account management teams to turn client objectives into campaigns and media programs that can be successfully activated across the platform.

Key Responsibilities

• Generate new revenue through brand, agency, advertising, sports media, and influencer marketing partnerships.


• Prospect and build relationships with brands and agencies investing in sports, media, creators, social content, sponsorships, and advertising.


• Conduct discovery conversations to understand a prospects existing marketing mix, target audience, business objectives, media spend, and content needs.


• Sell integrated packages combining athlete/creator spend with sports media inventory and MILLIONS media properties.


• Present MILLIONS as both a sports media platform and an influencer marketing ecosystem, helping clients understand how the two work together.


• Build custom media plans and proposals based on client objectives, budgets, audiences, campaigns, launches, and annual marketing calendars.


• Educate clients on the value of always-on creator and sports media strategies rather than isolated one-off activations.


• Identify opportunities to move clients from individual campaigns into larger quarterly and annual media partnerships.


• Manage the full sales cycle from prospecting and discovery through proposal, negotiation, close, and handoff.


• Maintain accurate pipeline management, forecasting, activity tracking, and opportunity reporting within the CRM.


• Collaborate internally with talent, media, content, marketing, and campaign teams to develop compelling client solutions.






• Maintain and expand relationships with existing accounts by identifying additional media, influencer, sponsorship, and advertising opportunities.


• Stay current on trends across sports media, creator marketing, influencer marketing, advertising, social platforms, NIL, sponsorships, and digital content.

Qualifications

• Demonstrated success in sales, business development, partnerships, media sales, advertising sales, sponsorship sales, influencer marketing, or a related field.


• Experience selling to brands, advertising agencies, media agencies, or marketing decision-makers.


• Strong understanding of the modern marketing mix, including digital media, social media, influencer marketing, branded content, sponsorships, and advertising.


• Ability to sell consultatively and develop solutions rather than relying on a fixed product or rate card.


• Strong prospecting and outbound sales capabilities, including identifying decision-makers and creating new opportunities from cold outreach.


• Proven ability to manage a sales pipeline from initial outreach through negotiation and close.


• Ability to understand a clients marketing objectives and translate them into compelling media and partnership recommendations.


• Strong presentation and storytelling skills with the ability to confidently present media plans, campaign concepts, and partnership opportunities.


• Comfortable discussing marketing budgets, media investment, campaign performance, reach, engagement, CPM, CPV, ROI, and other advertising metrics.


• Knowledge of sports media, athlete marketing, creator marketing, NIL, sponsorships, and digital advertising is strongly preferred.


• Existing relationships within brands, advertising agencies, media agencies, sports marketing agencies, or related industries are considered a strong asset.


• Entrepreneurial and self-directed approach with the ability to manage multiple opportunities in a fast-moving environment.


• Strong written and verbal communication skills.


• Experience using CRM and sales prospecting tools.


• Available to work on-site in Toronto, ON and attend client meetings, sporting events, conferences, and industry events as required.


• Bachelors degree in Business, Marketing, Advertising, Communications, Sports Management, or a related discipline is preferred, although relevant professional experience is equally valued.

What Success Looks Like

The strongest person in this role will not think of MILLIONS as simply an influencer platform.

They will understand how to sell MILLIONS as a sports media ecosystem — bringing together athletes, creators, content, distribution, media properties, and advertising to help brands stay consistently in front of sports audiences.

Success means turning conversations about individual influencer campaigns, sponsorships, or media buys into larger, recurring partnerships where MILLIONS becomes an ongoing part of a clients sports marketing and media strategy.

Compensation

We believe everyone in the organization should act as an owner, and we compensate accordingly. At MILLIONS, youll receive as part of your compensation package:

• Base Salary: $60K


• Commission + Bonuses for OTE: $110K+ (uncapped)


• Stock Options


• Health Advantages