Shape the future of RBC Home Equity Finance as their Executive Marketing Leader. This pivotal role requires strategic vision paired with hands-on execution in an integrated marketing environment.
In this senior director position, you'll oversee the comprehensive marketing strategy for the Home Equity Finance business. Expect to blend data-driven insights and strong programmatic approaches to drive growth and enhance brand visibility. As a leader, you will cultivate a dynamic marketing team, ensuring that the Home Equity Finance narrative resonates powerfully across all customer touchpoints.
Key Responsibilities:
• Drive full marketing strategy for Home Equity Finance • Champion data-driven marketing and testing strategies • Convert business and client insights into impactful campaigns • Define marketing investment strategy across multiple channels • Report and optimize based on clear performance metrics
Requirements: • 12+ years in integrated marketing within Financial Services • At least 5 years of experience in team management • Proven success in executing large-scale marketing strategies • Solid competency in analytical performance metrics • Exceptional communication skills with executives
Bring your strategic mindset and leadership ability to enhance RBC's market position in home equity financing. #J-18808-Ljbffr