Location: Western Canada
Reports To: Senior Director, Sales
This is a new position
Salary Range: $60,000 – $85,000 Strive offers a flexible work environment including a hybrid working arrangement.

THE ROLE
The Sales Coordinator, Business Development – Western Canada plays a critical role in enabling broker growth and supporting Strive’s sales team during a broker’s early lifecycle. This role sits at the intersection of onboarding, sales enablement, and relationship management—ensuring new and developing broker partners are set up for success, supported consistently, and confidently transition into productive, engaged Strive partnerships. This is an ideal role for someone early in their business development or sales career who is highly organized, relationship‑oriented, and eager to grow into more advanced broker‑facing responsibilities over time.

YOUR CONTRIBUTIONS
Broker Acquisition & Onboarding
Identify and onboard new Canadian mortgage broker partners.
Deliver virtual onboarding, training, and act as go-to resource for lending policies, niche products, and submission best practices.
Explain policies and product details clearly so brokers understand how and when to submit files.
Serve as the first point of contact for broker questions related to policy, deal structuring, and submission readiness, working with underwriting as needed.

Pipeline & Revenue Development
Drive early loan production through consistent outbound outreach and follow‑up with newly onboarded brokers.
Maintain regular touchpoints to keep Strive top of mind during the early production stage.
Manage new broker relationships from onboarding through defined volume or tenure milestones.




Complete a smooth hand‑off of graduated broker accounts to Directors, Business Development for long‑term relationship management.

Operational Excellence
Keep CRM records accurate and up to date, including onboarding status, broker activity, interactions, and production results.
Use pipeline and performance data to prioritize outreach and support reporting needs.
Work closely with sales, underwriting, and funding teams to resolve issues and improve turnaround times.
Contribute to strong internal coordination and continuous improvement of the broker onboarding and early‑production process.

YOUR QUALIFICATIONS
A post‑secondary degree in Business, Finance, or a related field is preferred, but relevant industry experience is equally valued (B2B sales, account management, underwriting support, or a related role).
Comfort working with mortgage tools and platforms such as Filogix, Finmo, Velocity, or similar systems, along with hands‑on CRM experience.
Strong communication skills—you’re confident on the phone and comfortable explaining lending policies and deal details in a clear, practical way.
A self‑motivated, results‑driven mindset, with the ability to manage high‑volume outreach and stay organized in a structured sales environment.




A solid understanding of the regulatory landscape; a provincial mortgage agent license (such as BCFSA) is an asset.

ABOUT STRIVE
Strive is an award‑winning residential mortgage lender serving brokers and homebuyers across Canada. Strive was founded in 2020 and has since grown to a team of180+ industry leaders with many years of experience. Weare located inthe heart of Toronto, at 110 Yonge Street, Suite 1704. At Strive, our entire teamexhibitsexcellent accountability, collaboration, and explicit communication, and takes a hands‑on approach of support and respect at every level of the organization. At the same time, we empower all our employees by providing an environment, resources, and tools to solve problems, be challenged, andultimately growtheir careers.Our mission is simple: deliver A Better Lending Experience – with industry‑leading products, relationship‑first service, and best‑in‑market tech. We’re bold, entrepreneurial, and team‑focused – building big outcomes together and rewarding excellence. To learn more about Strive, please visit our website or LinkedIn .

DIVERSITY, INCLUSION & ACCESSIBILITY
Strive is an equal opportunity employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process, please contact any member of the Management team. We thank all applicants for their interest; however, only those selected for interviews will be contacted.

Job Category
Sales

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📌 Sales Coordinator, Business Development – Western Canada (Manitoba)
🏢 Strivecapital
📍 Manitoba