Become the Senior Marketing Lead at Shack Shine, pioneering growth strategies and ensuring effective franchise marketing in a flexible hybrid setting. Your focus on full-funnel marketing and AI optimization will redefine our outreach.

This executive role, reporting directly to the Managing Director, requires a combination of strategic thinking and operational execution. You'll spearhead franchise development marketing, manage a dynamic ad fund, and implement cutting-edge AI workflows to enhance performance. Your ability to communicate clearly and lead diverse teams will ensure that franchise partners align with Shack Shine’s goals.

Key Responsibilities:
• Conduct in-depth funnel analysis to identify and fix drop-offs
• Create impactful marketing campaigns for franchise growth




• Collaborate on brand positioning and local asset development
• Maintain fiscal responsibility for ad expenditures
• Lead the strategy for advanced local SEO initiatives

Requirements:
• 7+ years in versatile marketing roles
• Expertise in managing significant marketing budgets
• Experience with hands-on website and SEO management
• Ability to implement and leverage AI-driven marketing initiatives
• Robust communication skills with franchise stakeholders

Shape Shack Shine's marketing future through innovative strategies and strong leadership while propelling franchise partnerships across North America.
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📌 Senior Marketing Lead with AI Focus (British Columbia)
🏢 Socket.dev
📍 British Columbia