31 Aug
|
Grammarly
|
Ottawa
Lead transformative marketing efforts as a Senior Data Scientist at Grammarly, focusing on measurement and optimization in a hybrid role. Enhance marketing efficacy through your analytical expertise.As a critical member of the team, you will direct efforts in marketing measurement, particularly for major online channels and paid search platforms. You will implement MediaMixModels to refine budget distribution and partner with teams to maximize LTV through data-driven strategies. Using various attribution models,
you will assess channel performance and derive actionable insights to guide marketing efforts.Key Responsibilities:Direct testing and measurement for digital marketing channelsDevelop models for effective budget optimization strategiesCollaborate on LTV bidding optimizations and impactsAnalyze marketing budgets and their conversion influencesConduct detailed assessments of channel performanceRequirements:8+ years of work experience in a related fieldStrong proficiency in SQL, Python, R, or similarDemonstrated ability in marketing analytics and measurementExcellent communication and critical thinking skillsReady to collaborate in-person quarterly on projectsDrive marketing success through advanced data insights as a Senior Data Scientist at Grammarly.
📌 Senior Data Scientist In Marketing Analysis (Ottawa)
🏢 Grammarly
📍 Ottawa