About Wella CompanyTogether, WE enable individuals to look, feel, and be their true selves.Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin, Briogeo, Sebastian Professional, and ghd. With over 6,000 employees globally and a presence in more than 100 countries, Wella Company empowers consumers, professionals, and partners through innovation, creativity, and purpose-driven growth.For more information, visit Trade Marketing ManagerDepartmentMarketingLocationToronto, ON (Hybrid)The RoleWe are seeking a strategic, commercially minded Senior Trade Marketing Manager to lead the development and execution of best-in-class trade marketing strategies across Canada. This role sits at the critical intersection of brand strategy, customer activation, and commercial execution, ensuring our portfolio of beauty brands wins in market across priority retail and professional channels.This individual will bring a deep understanding of the beauty and haircare landscape, staying closely connected to competitive activity, emerging trends, and evolving shopper behaviors. They will proactively translate these insights into strong demand-driving plans and in-market programs that accelerate growth and strengthen brand relevance.Reporting into Marketing leadership, this role partners closely with Sales, Brand Marketing, Education, Demand Planning, and external agencies to deliver integrated, customer-centric go-to-market execution. While specific brand ownership will be confirmed closer to hire, experience working with Sephora Canada, Shoppers Drug Mart, and/or Professional Beauty Distributors will be considered a strong asset.Key ResponsibilitiesTrade Marketing Strategy & ExecutionDevelop and lead channel-specific trade marketing strategies across specialty beauty retail, mass-prestige, and professional distributionTranslate brand and commercial objectives into clear, compelling customer activation plans that drive sell‑in, sell‑through, and demand for the assigned portfolioMaintain strong awareness of the competitive beauty landscape, including launches, promotional mechanics, merchandising trends,



and retailer strategies, using insights to inform differentiated plansPartner closely with Sales to build customer‑centric programs that enhance joint business planning and long‑term partnershipsSupport key customer presentations and line reviews with strong storytelling, insights, and executional clarityLaunch & In-Market ActivationLead in‑market execution of product launches from planning through post‑launch evaluationEnsure launches are flawlessly executed across retail, professional, digital, and educational touchpointsCustomize global assets as required to meet Canadian customer and shopper needs while maintaining brand integrityDrive excellence in store, online, and within professional environmentsPerformance Management, Insights & Demand BuildingTrack and analyze performance of trade programs, promotions, and launches using sales data, customer insights, and post‑event reviewsContinuously monitor market trends and competitive activity to identify opportunities to strengthen demand and portfolio performanceTranslate insights into clear action plans and recommendations to optimize future trade investmentsPartner with Demand Planning and Commercial Finance to support forecast accuracy, phasing, and inventory alignmentCross‑Functional Leadership & CommunicationAct as a critical connector across Marketing, Sales, Education, Digital, and Supply ChainLead agencies and external partners to deliver high‑quality creative, toolkits, and execution supportCommunicate plans, priorities, and results with clarity and confidence through strong written materials and compelling verbal presentationsPresent strategies, recommendations, and performance updates to senior leadership and cross‑functional forumsBudget OwnershipOwn and manage the trade marketing budget,



ensuring investments are efficient, effective, and ROI‑drivenBalance short‑term commercial delivery with long‑term brand and portfolio growthQualifications & Experience7+ years of progressive marketing experience, with strong exposure to Trade Marketing, Shopper Marketing, or Customer MarketingBeauty, personal care, consumer goods, or skilled salon industry experience strongly preferredDemonstrated experience working with Sephora, Shoppers Drug Mart, and/or Professional Beauty Distributors in Canada is a significant assetProven ability to translate brand strategy, competitive insights, and customer needs into high‑impact in‑market executionExperience managing complex, multi‑channel launches and promotional programsStrong financial and analytical acumen with experience managing budgets and measuring ROIKey Skills & CapabilitiesDeep passion for and knowledge of the beauty industry, trends, and competitive dynamicsStrategic thinker with strong commercial and portfolio acumenAbility to balance short‑term sales delivery with long‑term brand equity buildingExceptional written and verbal communication skills, with the ability to influence and align cross‑functional and senior stakeholdersHighly collaborative, proactive, and comfortable operating in a fast‑paced, matrixed environmentStrong project management skills with a high level of ownership and attention to detailCreative problem‑solver with executional rigorWhy Join Wella CompanyOpportunity to shape the in‑market success of iconic, industry‑leading beauty brandsHigh‑visibility role with meaningful commercial and strategic impactCollaborative, entrepreneurial culture with strong global connectivityWe offer equal employment opportunities to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We comply with disability laws and make reasonable accommodation for applicants and employees with disabilities.#J-18808-Ljbffr

📌 Sr Manager, Trade Marketing (Toronto)
🏢 Wella
📍 Toronto