This role owns digital lead generation. Fully. We are hiring a Digital Marketing Specialist to step in and take full ownership of Centra Install Pros digital advertising and lead generation performance. If you are someone who knows how to generate leads, optimize performance, and make decisions based on data—not guesswork—this is where you prove it. What You’ll Own

You will be accountable for driving qualified leads, improving conversion performance, and maximizing return on advertising spend across all digital channels. Own strategy, execution, and optimization of paid campaigns across Meta and Google Manage and deploy six-figure monthly advertising budgets with a focus on profitability Drive consistent lead volume while maintaining cost efficiency and performance targets Continuously test, iterate, and improve campaign performance Conversion Rate Optimization (CRO)

Improve conversion rates across landing pages and key funnel touchpoints Plan and execute A/B tests with clear hypotheses and measurable outcomes Work closely with internal teams to improve user experience and lead quality SEO & Organic Growth

Drive search visibility through on-page, off-page, and technical SEO strategies Improve rankings, traffic, and organic lead generation Leverage AI tools (ChatGPT, Gemini, etc.) to enhance visibility and content performance Marketing Performance & Optimization

Analyze campaign performance and make data-driven decisions daily Identify opportunities to improve targeting, messaging, and funnel performance Ensure alignment between marketing efforts and business goals What We’re Looking For

This role is about execution and results.



We are not looking for someone to “manage” campaigns we are looking for someone who knows how to make them perform. Proven experience running

lead generation campaigns on Meta (Facebook & Instagram)

at scale (must-have) Solid experience with

Google Ads (Search required, YouTube and other formats an asset)

(must-have) Experience managing

six-figure monthly ad budgets

with a focus on ROI and profitability Strong understanding of

SEO and organic growth strategies

(must-have) Experience using

AI tools

to enhance search visibility and content performance (strong asset) Background in

home services, multi-location, or regionally targeted businesses

is highly preferred Experience with

conversion rate optimization and landing page performance

is a major asset How You Work

Highly detail-oriented. You catch what others miss. Action-oriented. You don’t wait—you execute. Data-driven. You make decisions based on performance, not opinion. Accountable. You take ownership of results, not just activity. This is hybrid role based in Langley, BC (In office at least 2 days/week) Hybrid starts after the probationary period (3 months) Who are we?

OWN IT! That’s more than just a motto at Centra—it’s our way of life. As a 100% employee-owned company,



we’re not just working for a paycheck; we’re investing in our future together. With state-of-the-art manufacturing plants in Langley and Calgary, and branches across British Columbia and Alberta, Centra is a leader in manufacturing and installing high-performance vinyl windows and building envelope restorations. For 40 years, we’ve been perfecting our craft and our culture, earning national acclaim as one of Canada’s Most Admired Corporate Cultures and Best Managed Companies. We’re driven by growth and innovation, powered by our dedicated team. Now is an exciting time to join us as we embark on major expansion plans. At Centra, your career isn’t just a job—it’s an opportunity to OWN your growth, your future, and your impact. Embrace the challenge, shape your success, and OWN IT with Centra! More about our Award Winning Company!

We won the National Award for "Best Managed Companies" in 2022! This award is Canada’s leading business awards program, recognizing excellence in private Canadian-owned companies. Only the best are awarded with this prestigious designation. We also won the National WaterStone Award for "Canada’s Most Admired Corporate Culture". This award recognizes best-in-class Canadian organizations for fostering higher performance corporate cultures that help sustain a competitive advantage. We won because of our dedication, work ethic, and commitment to our culture. Check us out:

Don’t forget to visit us on our website at centra.ca, Facebook under Centra Windows, and Instagram @Centrawindows to find out about more about who we are. We want to know what you think and if we’re the right fit for you.

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📌 Digital Marketing Specialist (Winnipeg)
🏢 Centra Windows & Install Pros
📍 Winnipeg