Sales Director - U.S. MarketBased in Ontario | U.S. Commercial MarketBuilding Materials$170K Base + Bonus | Electric Vehicle or Mileage Reimbursement | RRSP + BenefitsOur client, a leading North American building materials manufacturer, is looking for a Sales Director - U.S. Market to lead its U.S. sales organization and help shape the next phase of growth.Based in Ontario and reporting into senior leadership, this role will have full responsibility for an approximately $10M P&L and lead a team of four Sales Representatives across the United States.This is not a role for someone who simply maintains the status quo. We are looking for a player-coach who can anchor the team, bring structure and accountability, challenge existing approaches when necessary, and personally step into the market when there is an opportunity to make an impact.The business is heavily focused on the ICI/commercial construction market, with a smaller residential component. Success requires someone who understands how building products are specified, sold and ultimately installed.The RoleYou will have full ownership of the U.S. sales strategy, performance and P&L, while remaining closely connected to customers and the market.You will lead, coach and hold accountable a geographically dispersed sales team while also supporting them in the field on strategic opportunities. This includes working closely with contractors, installers, specifiers and other key industry stakeholders, supporting education and product presentations, and helping close significant accounts and projects.We are looking for someone who gathers information before making decisions. Someone who understands how to use market intelligence, data, KPIs and competitive analytics to identify opportunities, solve problems and determine where the business should focus next.This individual will have the opportunity to influence the direction of the company,



not simply execute an existing sales plan.Key ResponsibilitiesOwn and manage an approximately $10M U.S. P&L, with accountability for revenue, profitability, growth and overall performanceLead, coach and develop a team of 4 Sales Representatives across the United StatesEstablish clear KPIs, expectations and accountability across the sales organizationAct as a true player-coach, supporting the team in the field and becoming directly involved in strategic accounts and major opportunitiesDevelop and execute the U.S. commercial sales strategy with a strong focus on the ICI marketDrive specification-based sales and strengthen relationships with contractors, installers, specifiers and key accountsSupport customer education, technical presentations and product positioningHelp the sales team strategize and close large accounts and significant commercial opportunitiesGather and analyze market data, competitive intelligence, customer feedback and sales performance metricsTranslate market intelligence into clear, actionable commercial strategiesIdentify gaps, solve problems and proactively implement solutions rather than waiting for directionBring structure and consistency to sales forecasting, pipeline management and performance measurementCommunicate complex business or market issues in a clear, logical and simple wayWork cross-functionally with leadership and internal teams to ensure the U.S.



strategy aligns with broader company objectivesProvide market insight that can help influence the company's commercial and strategic directionTravel approximately two weeks per month throughout the United StatesWho We're Looking ForBuilding materials experience is a mustProven sales leadership experience within the commercial/ICI construction marketExperience leading and developing a geographically dispersed sales teamStrong understanding of specification-driven sales and the contractor/installer channelDemonstrated P&L ownership and financial accountabilityA hands-on player-coach who is equally comfortable developing strategy and getting into the field with the teamStrong analytical capabilities with the ability to use data, KPIs and market intelligence to make sound commercial decisionsA natural problem solver who takes initiative and brings solutionsHighly accountable, logical and disciplined in their approachAble to take complicated information and communicate it simply and effectivelyAmbitious, driven and comfortable challenging the status quoA solid team anchor who can create alignment, accountability and momentumA go-getter mentality with the confidence to pursue and close significant opportunitiesBased in Ontario and comfortable travelling extensively throughout the U.S.Compensation & BenefitsBase salary: approximately $170,000Performance-based bonusElectric company vehicle or paid mileage, depending on preference/programRRSPComprehensive benefitsSignificant visibility with senior leadershipOpportunity to have a direct impact on the company's U.S. growth strategy and future directionThis is an opportunity for a commercial building materials leader who wants more than a traditional Sales Director position. If you enjoy building teams, owning the numbers, solving problems, getting into the market and influencing where a business goes next, this is a role where you can make a measurable impact.

📌 Us Sales Director (Burlington)
🏢 DMC Recruitment Group
📍 Burlington