About us

We are Good Protein, one of Canada’s fastest-growing CPG brands. Since 2019, our mission has been to make nutrition more accessible by creating delicious plant-based products that go beyond protein. From All-in-One shakes and superfood juices to formulas that support muscle growth and recovery, our products are crafted with nature’s most delicious superfoods—delivering real benefits without compromising on taste or texture.

Today, we’re proud to have sold more than 75 million shakes and helped hundreds of thousands of Canadians build healthier daily habits.

Our team is made up of passionate, driven individuals who aren’t afraid to think outside the box. We thrive in a fast-paced environment where creativity, collaboration, and taking initiative are encouraged. Everyone on the team plays an important role in shaping the future of the brand, and we’re always looking for people who are excited to bring new ideas to the table and grow with us!

About the Role

Good Protein is looking for an experienced E-Commerce Director to take full ownership of our website. You'll be the one driving the platform, the performance, the team, the budget and the outcome, with the autonomy to make the calls and the support to bring them to life.

We're growing fast and expanding into new territory, and we're looking for someone who's excited by that kind of momentum, someone who sees a new launch as a great prospect to make an impact, not as a headache. If you enjoy building, owning outcomes and helping shape what comes next, this is a great chance to play a meaningful role in the next chapter of this brand's growth.

Key Responsibilities

- Own the numbers: traffic, conversion, AOV and revenue. Turn results into a prioritized roadmap, not a wish list.

- Own the platform: end-to-end Shopify operations, including fulfillment, order management and discount codes.

- Own the data foundation: ensure tracking and compliance (pixels, event tracking, cookie/privacy) are done right.

- Lead site expansion into a new market, as a build-it-and-own-it mandate.





- Set and defend the SEO/AEO strategy for organic and answer-engine visibility across the site.

- Lead the team: set direction, hold people accountable, and make the calls on platform execution, UX/CRO testing and content. Hire, coach, manage performance and make compensation decisions for your team.

- Own risk management: escalate and drive resolution on site incidents, security issues or customer-facing fires.

- Weigh trade-offs between commercial impact, customer experience and technical feasibility, and decide what ships first.

- Manage the site's budget, including the web dev agency contract and spend.

- Decide which apps run the store, which vendors to keep, and which renewals are worth the investment.

- Report performance and priorities to leadership in a way that makes the case, not just delivers an update.

- Partner closely with Performance, CRM and Retention to ensure traffic, conversion and lifecycle efforts are aligned.

Desired Profile

- 7+ years in e-commerce with real ownership of a DTC site's commercial performance on Shopify (Plus).

- Proven leadership experience, having run a team, set the bar and held people accountable.

- A track record of tying site decisions directly to revenue and conversion outcomes.

- Strong commercial instincts, comfortable owning vendor budgets and negotiating contracts.

- Bilingual (French/English), required for day-to-day team management.

- A bias for action, comfortable making fast, well-reasoned calls and adjusting rather than waiting for consensus.

What We Offer

- A hybrid work environment with a mix of in-office (H4C 1E2) and remote work.

- Group insurance (dental, medical, telemedicine) 60% covered by the employer.

- $600 annual wellness budget to support your physical, mental, and financial well-being

- 20% discount on your OPUS public transit pass.

- 50% employee discount on all our products

- 50% discount on the building’s gym membership (B52)

- Adaptable working hours, allowing for a better work-life balance.

- Discounted ready-to-eat meals.

- A vibrant and collaborative workplace.

📌 E-Commerce Director (Montreal)
🏢 Good Protein
📍 Montreal