The Senior Director, Performance Marketing Canada will provide strategic leadership for Sage Canada's Performance Marketing function, ensuring alignment to global go-to-market priorities while addressing the unique needs of the Canadian market.

This role will be accountable for driving demand generation and pipeline growth while serving as the primary bridge between Marketing, Sales, Partner Marketing, and Revenue Operations to ensure marketing investments translate into measurable business outcomes.

Regional Strategy & Planning
• Develop and execute the Canada Performance Marketing strategy aligned to global business objectives and GTM priorities.
• Own annual and quarterly planning, investment allocation, and performance forecasting across Canada.
• Translate global strategies into localized execution plans that address Canadian market opportunities and customer segments.
• Identify growth opportunities across key industries and customer segments.
ABX & Microvertical Leadership
• Lead the rollout and adoption of ABX strategies within Canada.
• Partner with Routes-to-Revenue and Rev

Ops to develop industry-specific go-to-market plans.
• Ensure successful commercialization of microvertical offerings through coordinated marketing programs.
• Establish performance measures and adoption benchmarks.

Demand Generation & Revenue Growth
• Own pipeline generation, marketing-sourced revenue, and customer acquisition outcomes for Canada.
• Optimize investment across channel mix to maximize ROI, pipeline contribution, and revenue impact.
• Drive continuous improvement in funnel performance from inquiry through prospect creation and closed revenue.

Cross-Functional Leadership
• Serve as the senior marketing partner to Canadian Sales leadership.
• Align marketing priorities with sales objectives, territory plans, and pipeline requirements.
• Collaborate closely with Partner Marketing to maximize partner-sourced demand and revenue contribution.
• Work with Marketing Operations and Analytics teams to improve measurement, reporting, attribution, and forecasting.

Team Leadership & Development
• Lead and develop a high-performing team of performance marketing professionals.
• Foster a culture of accountability, innovation, experimentation, and continuous improvement.
• Build organizational capability in modern demand generation, account-based marketing, and AI-enabled marketing strategies.




• Act as a key member of the North America Marketing Leadership Team.

The Senior Director will be measured on:
• Marketing-sourced and influenced pipeline
• Marketing ROI and efficiency metrics
• Funnel conversion performance (MQL, QDC, SQO, Opportunity)
• Customer expansion metrics
• ABX and microvertical adoption and pipeline generation
• Sales and partner stakeholder satisfaction
• Forecast accuracy and business performance against plan
Required Experience & Qualifications
• 10+ years of B2B enterprise software or technology marketing experience.
• 5+ years leading regional or national demand generation and performance marketing organizations.
• Proven track record delivering measurable pipeline, revenue, and customer growth outcomes.
• Experience partnering with senior sales leaders and managing cross-functional GTM initiatives.
• Strong understanding of digital marketing, ABM/ABX, partner marketing, lifecycle marketing, and marketing analytics.
• Experience leading large-scale strategic programs and market launches.
• Strong executive communication and stakeholder management skills.
• Experience managing budgets, forecasting outcomes, and optimizing marketing investments.

Benefits? We have plenty...
• 100% paid premiums for health, dental, and vision coverage​
• RRSP contribution match (100% up to 4%)​
• 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)​
• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date​
• 5 days paid yearly to volunteer (through Sage Foundation)​
• $5,250 tuition reimbursement per calendar year starting 6 months after your hire date​
• Sage Wellness Rewards Program (annual fitness reimbursement)​
• Library of on-demand career development options and ongoing training offerings​
Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience.





Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role.

For this role, in those locations, the target base salary range for new hires is CAD 205,000 to CAD 250,000.

In addition to base salary, employees will participate in a bonus plan (15%) based on company and individual performance.

Our talent acquisition team will provide specific opportunities on our bonus or incentive programs.

The range listed is just one component of the Sage total compensation package.
#LI-FC1
Performance Marketing
Canada
Toronto
Hybrid
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter.

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Because to achieve extraordinary outcomes, we need extraordinary teams.

This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage: sage.com/en-ca/company/careers/working-at-sage/
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If you need support applying, reach out at [email protected] .

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Senior Director Performance Marketing Canada
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Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities.

Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.

📌 Senior Director Performance Marketing Canada (Toronto)
🏢 Sage
📍 Toronto