Enhance user acquisition efforts at Sony Interactive Entertainment in Waterloo, ON. Lead marketing strategies for engaging mobile and web gaming experiences.As a Growth Marketing Specialist, you will formulate user acquisition strategies, engaging current audiences from pre-launch to scale. Engage closely with Product, Design, and Engineering teams to ensure successful campaign execution and audience development. Leverage your expertise in data-driven marketing for maximum impact.Key Responsibilities:Own growth marketing strategy from audience validation to scalePlan and optimize marketing campaigns across various channelsManage budgets, pacing, and performance forecastsCollaborate to enhance onboarding and conversion strategiesMonitor consumer behavior and market trends for strategic adjustmentsRequirements:5+ years in growth or performance marketing experienceFamiliarity with digital consumer products and acquisition metricsExperience in managing marketing budgets and campaignsStrong analytical skills for data interpretationExcellence in cross-functional collaboration and communicationShape the future of gaming at Sony Interactive Entertainment.

📌 Growth Marketing Specialist At Sony Interactive (Alton)
🏢 Sony Playstation
📍 Alton