We are JAM CRM, an award-winning, game-changing, forward-thinking, CRM agency tucked away in trendy Liberty Village. We're looking for a CRM Strategy Director to join our team of over 150 1:1 communication experts who are dedicated to creating incredible work, making our clients proud, and smashing personal and professional goals along the way. With our creativity, outstanding culture, and cool technology we may just be the best kept marketing secret in Canada.The CRM Strategy Director leads high-impact, data-driven CRM strategies and campaigns that deliver measurable client results. Reporting to the EVP, Client Service and Growth, they work across multiple key clients to bridge data with customer experience, in partnership with the account team. They act as a connector of ideas, people, data, and opportunity – with an appetite for innovation and a passion for team-oriented leadership.ResponsibilitiesOwn and articulate key client's strategic vision, and lead integrated campaign strategy, aligning with business goals and customer lifecycles, in partnership with the account team.Lead strategic discovery, organic growth initiatives, and innovation opportunities for existing and prospective clientsDevelop CRM transformation roadmaps, omnichannel journeys, strategic tools/processes, and personalization frameworks that drive performancePlay an active role in both consulting engagements and campaign execution, ensuring excellence at every touchpoint. Platform fluency required: Salesforce, Adobe, and othersIdentify and capitalize on opportunities to expand client relationships through strategic insight, business impact, and thought leadershipGuide the key client's storytelling, case study development,



and awards strategy to elevate brand presence and recognitionOwn the brief development process and ensure alignment between client strategy and creative outputData-Driven InsightsConvert first- and zero-party data, audience research, and campaign performance into actionable insights, strategies, journey maps, personas, and briefsChampion the application of data science, MarTech platforms, and segmentation strategies to drive business growth and audience engagementPartner with digital leadership to continually evolve data services, delivery standards, and value propositionsAdvance the analytics and reporting discipline to align with client strategies, optimize performance, and enable test-and-learn opportunitiesCross-Functional Collaboration and LeadershipCollaborate with creative, technology, and client leads to unite data, technology, and storytelling into cohesive, compelling experiencesAlign strategic efforts across departments to ensure cohesion and innovationInspire and mentor a multidisciplinary team of strategists, data specialists, analysts, and CX specialistsDrive strategic consistency, best practices, and forward-thinking ideas across all client workNew Business & Thought LeadershipContribute to agency revenue growth through strategic leadership in new business pursuits, leveraging both industry relationships and agency reputationLead the strategic development of proposals, pitch narratives, RFP responses, and new offeringsDesired Skills & Experience7 to 10+ years in a strategic role in a CRM agency or consulting setting, and working in cross-functional teams on complex enterprise-level projects.This is a hybrid role and employees are expected to work from our Toronto office three days per week.JAM CRM is an equal opportunity employer committed to creating and maintaining an inclusive and accessible workplace. If you need assistance or require any accommodations during the interview process, please let us know at [email protected].

📌 Crm Strategy Director (Toronto)
🏢 JAM CRM
📍 Toronto