Vice President of Sales

About the Company

Well-established dairy company

Industry
Food Production

Type
Privately Held

Founded
1937

Employees
51-200

About the Role

The Company is seeking a Vice President of Sales to spearhead its national sales expansion. The successful candidate will be responsible for shaping the company's sales vision, developing and executing national and regional sales strategies, and overseeing all sales operations. This includes setting sales goals, pricing policy, and market expansion plans, as well as managing budget, sales forecasting, revenue reporting, and CRM. The role demands a leader with a strong background in key account and field sales, particularly in the food or consumer packaged goods sector, and a focus on building long-term customer relationships. The ideal candidate will be a brand builder, a people-first leader, and will have a genuine fit for a small-town, family-oriented culture.





Applicants for the Vice President of Sales position at the company should have 15-20 years' progressive sales leadership experience, with a preference for those with a background in Tier I or Tier II food or CPG. Experience in foodservice is considered a strong asset. The role requires a hands-on leader who is comfortable with both national strategy and field operations, and who can drive growth across key markets while exploring new channel opportunities. The candidate must be adept at contract negotiation, and be prepared to lead a customer-obsessed focus on long-term relationships and retention. The position is based in office five days a week, with an estimated 15-20% travel across Ontario and Western Canada.

Hiring Manager Title
CEO

Functions

- Sales/Revenue

📌 Vice President of Sales (London)
🏢 Confidential
📍 London