Apply on Kit Job: kitjob.ca/job/2vr7w4

Calgary is our highest-growth market for 2026. Our plan calls for 622 for-sale homes sold this year — a +63% step-up from 2025 — across signature communities including Quesnay at Currie, Dean's Landing, Heartland, Greystone, Cobblestone, University District, Livingston, Sage Hill West, Tillotson, Sora, Heartwood, and the Midfield Heights merchant build. We're looking for a Regional Marketing Manager to own the marketing engine behind that number.

Reporting to the Director of Marketing, the Regional Marketing Manager, Calgary is the hands-on operator behind Rohit Homes' performance in the Calgary metro. You'll take the national strategy and make it real on the ground — in our sales centres, showhomes, campaigns, realtor toolkits, digital channels, and community activations. This is a commercial marketing role.

You'll work shoulder-to-shoulder with the Calgary Sales Director — who owns pricing, the sales team, and the sales floor — to keep the pipeline healthy, equip realtors to sell with confidence, and protect Rohit's brand and pricing discipline in every execution.

Sales Performance: The #1 Priority Own the tactical marketing work required to keep Calgary's SSC plan on track, week by week. Partner with the Calgary Sales Director in a structured weekly operating rhythm to review pipeline health, absorption, inventory aging by community, and product-mix performance; deploy marketing responses fast. Own the 2026 Calgary marketing plan, budget, and tactical calendar — mapped community-by-community to the SSC plan and the start/closing timing for each project (Heartland, Greystone, Cobblestone, University District, Livingston, Sage Hill West, Tillotson, Sora, Heartwood, and the Midfield Heights merchant build).

Manage local creative, media, and production agencies to deliver collateral, advertising, signage, renderings, and digital assets on time, on brand, and on budget. Ensure every sales centre, showhome, hoarding, and community touchpoint in Calgary is fully branded, merchandised, and experientially on-standard — in coordination with the Sales Director who operates them day-to-day. Track campaign and tactic performance weekly; Equip the realtor partner network in Calgary (Internal Realtor Partners / External Realtor Partners) with the tools, stories, and confidence to sell Rohit homes emotionally — not rationally.





Localize the national realtor toolkit (Designer Interiors™ narratives, pricing stories, product one-pagers, lookbooks, Designer Originals messaging for legacy inventory) for Calgary communities and product mix. Deliver regular realtor training content, showhome walk-through materials, and lunch-and-learn sessions — in partnership with the Sales Director who leads realtor-facing delivery. Work with the Sales Director to maintain a feedback loop from realtors into the marketing plan — surfacing objections, winning stories, and competitive intel quick enough to act on them.

Contribute to the national Realtor Satisfaction / Advocacy measurement program once the Director of Marketing rolls it out (national target setting by September 1, 2026 per Divisional Business Plan). Lead Calgary’s Designer Interiors™ narrative — positioning legacy product as Designer Originals and amplifying next-gen interiors curated by our interior design partner as they land. Coordinate photography, videography, virtual tours, and digital merchandising for every new Designer Interior release in Calgary showhomes.

Ensure sales centres, showhomes, and marketing assets visibly reflect the brand evolution and our interior design partner's design authority. Feed regional learnings (what resonates, what confuses, what converts) back to the Director of Marketing to refine the national rollout. Support the national DTC build by driving Calgary-level adoption of the My Rohit Home App among buyers and realtors, contributing to the divisional milestones of one DTC sale by January 1, 2027 and 30%+ of sales through the channel by 2030.

Ensure

Calgary inventory, pricing, imagery, and content in the App are always current, accurate, and visually consistent with the brand.

Drive

App downloads, active users, and in-App engagement through local campaigns, sales centre activations, and realtor enablement. Partner with Enterprise Marketing and the Technology Transformation team to test,



refine, and localize DTC flows for the Calgary market. Feed field insight — friction points, objections, realtor concerns — back into product iterations.

National Marketing Strategy Contribution

Participate, under the leadership of the Director of Marketing, in shaping and sharpening the national marketing strategy. You are a voice from the field, not a passive recipient.

Contribute

Calgary market intelligence, buyer insight, and competitive context to national planning, campaign development, and brand reviews. Support cross-regional initiatives (the multi-phase brand campaign, Designer Interiors™ refresh, DTC rollout) with local execution and Calgary-specific adaptation.

Champion consistency: ensure Calgary does not drift from national brand, tone, and visual standards, even under commercial pressure. Manage the Calgary marketing budget with discipline — forecasting, tracking, and reporting spend against SSC outcomes, not activity. Deliver weekly and monthly marketing performance reporting to the Director of Marketing and Calgary Sales Director in commercial terms (demand quality, cost per qualified lead, conversion contribution, incentive reliance).

Monitor competitors, resale market dynamics, and Calgary-specific demand signals; We expect Rohitians to be unwavering, risk-taking, uncompromising, entrepreneurial, unafraid, and unexpected. All mirroring the Director of Marketing’s national priorities through your Calgary seat. Your marketing does the work that discounts shouldn’t have to.

Demand quality & conversion efficiency. Qualified lead-to-contract conversion improves versus the 2025 baseline by end of Q4 2026. If the pipeline is full of the wrong buyers, that’s a marketing problem — and yours to fix.

Calgary’s realtor network sells Rohit with conviction. Measured through marketing tool adoption, brand message consistency, and realtor satisfaction as defined in the divisional plan. You'll join a company in the middle of a real brand transformation — not a cosmetic one.

You'll work directly with a national Director of Marketing and a senior Sales Director who expect — and reward — ownership. You'll help shape a Direct-to-Consumer home-buying experience that doesn't yet exist in Canadian homebuilding.

Apply on Kit Job: kitjob.ca/job/2vr7w4

📌 Regional Field Marketing Director (Calgary)
🏢 Rohit Group
📍 Calgary