Inbound Demand & Marketing Operations Coordinator (Long Sault)

Inbound Demand & Marketing Operations Coordinator (Long Sault)

07 May
|
Meyer Service & Supply
|
Long Sault

07 May

Meyer Service & Supply

Long Sault

Meyer Service & Supply Ltd. supports food processors and packaging manufacturers across Canada with laboratory, inspection, and quality‑assurance solutions. This is a sales‑adjacent marketing role focused on turning inbound interest into real sales conversations and is not a brand marketing or creative position. You’ll be joining a collaborative team that values consistency, hard work, and creating an environment where people can learn, improve, and succeed over time.

About the role:

This role exists to generate inbound demand and hand it off cleanly to sales.

Marketing at MSS is measured by outcomes; if inbound demand does not convert into real sales activity, marketing has not completed its job. This is not an entry‑level marketing role and not a generalist “marketing support” position; it owns the handoff discipline between marketing and sales. It does not close deals, but it directly determines how effective sales can be.

What you’ll be responsible for:

Inbound demand execution

- Run and optimize inbound campaigns (primarily paid search and other high‑intent digital channels)
- Build and maintain landing pages and forms designed to capture sales‑ready interest
- Focus on cost‑per‑lead and form‑to‑conversation conversion rather than traffic volume

Lead capture, routing, and automation

- Ensure all inbound leads are captured accurately in the CRM
- Route inbound leads to the BDR immediately with clear context attached
- Maintain and improve basic automation workflows (lead notifications, task creation, tagging)




- Monitor speed‑to‑lead and routing reliability

Sales feedback and refinement:

- Work directly with the BDR and JSE to review lead quality
- Adjust campaigns based on sales outcomes and feedback
- Identify which messages lead to real conversations and remove what doesn’t

Reporting and accountability:

- Track lead volume, lead quality, response times, and conversion to conversations
- Surface problems early when handoffs or signal quality break down

This role is not focused on:

- Brand marketing or social media management
- Graphic design or content production for its own sake
- Marketing strategy disconnected from execution

What we’re looking for:

- 1-3 years' of hands-on experience in inbound or demand‑generation marketing, preferably in a B2B environment
- Direct experience working with CRM systems, including lead capture, routing, tagging and reporting
- Comfort working closely with sales roles and incorporating feedback into marketing execution
- A strong operational mindset (systems, accuracy, follow‑through)
- Willingness to work on‑site in Long Sault, ON as a deliberate career choice

Salary range is commensurate with skills and experience.

Pay: $55,000.00-$72,500.00 per year

Perks:

- Dental care
- Extended health care
- On-site parking
- Vision care

Ability to commute/relocate:

- Long Sault, ON: reliably commute or plan to relocate before starting work (preferred)

Education:

- Bachelor's Degree (preferred)

Language:

- French (preferred)

Work Location: In person

📌 Inbound Demand & Marketing Operations Coordinator (Long Sault)
🏢 Meyer Service & Supply
📍 Long Sault

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