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The Marketing Lead/Manager for the Downtown Victoria Business Association (DVBA) leads the marketing, communications, and digital initiatives of the organization. This role develops and executes strategic campaigns, manages the organization’s brand and online presence, and supervises the in-house content creator and marketing summer student, ensuring all content aligns with DVBA’s mission and downtown Victoria’s unique identity.

Responsibilities

Communications & Public Relations

- Writes, edits, and distributes press releases and other official communications.
- Manages media relations, including pitching stories, coordinating interviews, and responding to press inquiries.
- Copy-edits written communications for leadership.
- Oversees the What’s Up Downtown? Events Newsletter.
- Writes scripts for radio commercials.
- Prepares the Annual Report on Downtown and oversees the design process.
- Supports preparation of the yearly business survey to ensure strategic alignment with the Annual Report.

Social Media & Digital

- Manages all DVBA social media accounts, including content strategy, scheduling, and analytics tracking.
- Oversees the in-house content creator’s schedule, scripts, and approves all content before publication.
- Plans and executes paid campaigns and promoted content.
- Engages with audiences through comments and direct messages.

· Finds, engages, and hires influencers to promote DVBA initiatives and events.

· Oversees influencer content to ensure alignment with campaign goals and brand standards.

Website Management

- Maintains and updates the DVBA website, ensuring timely and accurate content.




- Writes and edits website copy and coordinates with web developers as needed.
- Monitors website performance and user engagement.

Creative & Branding

- Ensures brand consistency across all digital, print, and event materials.
- Creates visual ads and graphics, or hires and directs graphic designers.
- Collaborates with photographers, videographers, and agencies to produce content.
- Supports event marketing with visuals, signage, and other promotional materials.

Marketing & Campaign Management

- Develops and implements marketing campaigns that promote DVBA initiatives and downtown Victoria events.
- Manages marketing and advertising budgets.
- Tracks and reports on campaign performance and adjusts strategies as needed.
- Participates in marketing strategy and annual planning.
- Facilitates contract agreements with media partners and advertisers.

Supervision & Collaboration

- Manages the part-time in-house content creator and full-time summer student.
- Collaborates with member businesses, sponsors, and partners to enhance visibility and engagement.
- Runs quarterly marketing committee meetings, including setting the agenda and sending meeting minutes.

Content Creation

- On occasion, captures and produces photography, videography,



and other content for social media and other promotional materials.

Event Support

- Provides marketing support for DVBA-supported downtown events.

Qualifications & Experience

- 3+ years of experience in marketing, communications, or a related role
- Robust writing and editing skills across a range of formats (press releases, digital, reports)
- Experience managing social media accounts, including content planning, analytics, and paid campaigns
- Proven ability to execute marketing campaigns and track performance
- Experience with media relations and working with external partners or vendors
- Strong project management skills with the ability to manage multiple priorities

Nice to have:

- Experience supervising staff and contractors
- Experience with WordPress
- Experience working for a membership-based organization

We welcome candidates with a range of experience and expertise. Compensation and job title will be based on the successful applicant’s background and qualifications.

To apply, please send your resume and cover letter to [email protected]. You may also include a portfolio or examples of your work as attachments. Applications submitted through Indeed will not be considered.

Job Types: Permanent, Full-time

Pay: $60,000.00-$70,000.00 per year

Benefits:

- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- Vision care

Ability to commute/relocate:

- Victoria, BC V8W 1L4: reliably commute or plan to relocate before starting work (required)

Location:

- Victoria, BC V8W 1L4 (preferred)

Work Location: Hybrid remote in Victoria, BC V8W 1L4

Apply on Kit Job: kitjob.ca/job/2jxb2t

📌 Marketing Manager (Downtown)
🏢 Downtown Victoria Business Association
📍 Downtown