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B2B Sales Representative – Eastern Ontario Territory

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Perth, Ontario (Hybrid – Minimum 1 day/week on-site) · Reports to: President & General Manager

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About Urban Hearth

nUrban Hearth is a premier B2B distributor of high-end hearth products, fireplaces, and outdoor cooking equipment, founded in 2004 and headquartered in Perth, Ontario. We serve a curated network of specialty retailers across Ontario, acting as the strategic bridge between elite global suppliers and our dealer partners — providing not just products, but the training, marketing support, and expertise that drive long-term growth.n

As a division of Coval.ca — a national industry distributor based in Varennes, Quebec — Urban Hearth combines the agility of a specialized team with the resources and stability of a national leader.

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Role Summary The B2B Sales Representative owns the growth of the Ontario territory by managing key retail accounts, acquiring new dealer partners, and executing a seasonal sales strategy across the hearth and outdoor living categories. You will be the face of Urban Hearth for our most important partners — trusted to build relationships, drive sell-through, and represent the brand at the highest level.

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Territory: Eastern Ontario (Ottawa, Kingston) and Northern Ontario

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Sales Cycle: Full-year cycle — recent product launches, early-buy programs, showroom placement, dealer staff training, and seasonal marketing planning (Fall & Spring)

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Key Responsibilities

n1. Account Management & Growthn

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- Manage and develop relationships with Tier 1 dealer accounts — targeting 100% retention and consistent upsell opportunities.
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- Build annual account plans in collaboration with each key dealer to align Urban Hearth solutions with their business goals.
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- Coordinate pre-season stocking orders and inventory planning to maximize dealer performance during peak demand periods.
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- Deliver regular product training for dealer sales staff to ensure deep product knowledge and confident selling.
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- Audit and optimize in-store displays to ensure Urban Hearth products are presented at a premium standard.
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- Support dealers in leveraging Urban Hearth marketing materials and co-op advertising funds to drive local traffic.
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n2. Territory Development & New Businessn

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- Prospect and convert new specialty retailers into active Urban Hearth dealers across the Ontario territory.
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- Deliver accurate monthly and quarterly sales forecasts to the leadership team.
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- Monitor competitor activity and market trends to adjust tactics and product focus proactively.
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- Represent Urban Hearth at regional trade shows, home shows, or HPBA events to build brand authority and grow the dealer network.
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n3. Collaboration & Reportingn

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- Work cross-functionally with Service and Operations teams to ensure all commitments made during the sales process are delivered.
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- Use CRM tools to track lead generation, pipeline activity, and conversion rates with discipline and consistency.
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nSkills & Competenciesn

Competency

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Description

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Strategic Negotiation

nSkilled at building multi-season agreements and closing high-value B2B contracts with specialty retailers.n

Business Development A "hunter" mindset for new accounts combined with a "farmer" approach to growing and retaining existing partnerships.

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Financial Acumen

nAble to discuss ROI, total cost of ownership, co-op marketing budgets, and business plans with dealer principals.n

Communication & Presentation

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Strong interpersonal skills; confident in strategic meetings, dealer training sessions, and trade show environments.

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Strategic Agility

nAble to read market trends and proactively shift product focus to meet evolving dealer and consumer demand.n

Qualifications & Requirements

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- Education: Bachelor's degree in Business, Marketing, or a related field.
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- Experience: 5–7+ years of B2B sales experience, with at least 3 years managing retail or dealer accounts.
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- Mobility: Ability to travel extensively throughout Ontario (up to 50%) for dealer visits, events, and trade shows.
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- Office Presence: Minimum 1 day/week at the Perth, Ontario headquarters — mandatory for team alignment.
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- Tech: Proficiency with CRM platforms and Google Workspace.
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- Bilingualism (English/French) is an asset.
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nCompensation & Working ConditionsnThis is a hybrid role with a professional home office setup for remote days and a mandatory weekly presence at our

Apply on Kit Job: kitjob.ca/job/2jw12x

📌 B Sales Representative (Perth)
🏢 Urban Hearth
📍 Perth