Apply on Kit Job: kitjob.ca/job/2g9g2a
The Market Sales Leader (MSL) is accountable for driving profitable sales growth, developing people, increasing market share, and strengthening customer relationships within the regional marketplace. This role leads the execution of the Direct Store Delivery Excellence (DSDE) Playbook, partnering closely with Frontline Independent Operators to grow both the business and our teams. The MSL applies strong leadership and sales expertise to deliver world‑class sales and merchandising execution, meet customer needs, and support the personal and professional development of others while contributing to a high‑performance, people‑first culture.
What You’ll Do
Lead with purpose by modelling DSDE practices and Bimbo Canada values every day
Set clear goals, inspire performance, and build a culture of continuous improvement
Drive profitable growth by identifying new opportunities and executing strong sales plans
Coach and develop Independent Operators through hands‑on leadership and feedback
Ensure compliance with company policies while promoting a zero‑injury safety culture
Lead consistent execution of world‑class DSD sales and merchandising practices
Use sales data and digital tools to make smart, store‑level decisions
Build trusted customer relationships that deliver results
Partner with Marketing to support regional initiatives
What Success Looks Like
Sales and returns performance vs. plan
Robust execution of sales and merchandising standards
Growth in distribution, promotion, and in‑store execution
Improved SOP compliance across the region
What You Bring
Proven sales leadership and business acumen
A people‑first mindset with strong coaching skills
Accountability, ownership, and the ability to influence and inspire
A customer‑focused, results‑driven approach
Experience & Education
Preferred post‑secondary education and related experience
1‑3 years’ sales experience, preferably in a CPG and/or Direct Sales Delivery (DSD)
environment
Demonstrated people and business growth results
Developed effective sales management accountability system
Built commitment and teamwork while maintaining a creative and positive work environment
Proficient Technology and Computer skills: proficient at Word, PowerPoint and Excel
Requirements:
Frequent Walking
May require lifting up to 25 pounds
Same day travel for rural sales calls
Occasional overnight stays
The annual salary range for applicants is: $67,700–$80,000, which does not include discretionary bonus compensation or our comprehensive benefits package. Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other factors.
Growth Opportunities Bimbo Canada is committed to personal and professional growth. We offer training, development, and advancement opportunities both domestically and internationally.
We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre‑hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.
Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.
Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at
[email protected].
#J-18808-Ljbffr
Apply on Kit Job: kitjob.ca/job/2g9g2a
📌 Market Sales Leader (Edmonton)
🏢 Canada Bread Bimbo
📍 Edmonton