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Providing quality and top brand dental supplies to dental practices all across North America. Our customers trust our deep knowledge of the dental trade and our ability to provide the right products at competitive prices, all through simple and efficient channels. We currently sell and distribute more than 30,000 unique products to 3,000 dental offices in Canada and the U.S. We’re on the cusp of something big.

With roots in the dental wholesale and distribution industry Frontier Dental Supply, Inc., was formed in 2016. We are headquartered in the Greater Toronto Area (GTA).

About the Role This is not a traditional PR role — and it’s not a brand exercise.

Frontier Dental is hiring its first-ever Director of PR & Thought Leadership to build credibility as a growth engine. This role owns how trust is created, distributed, and converted — at the exact moment dentists are making decisions.

You’ll build the function from the ground up, partner closely with executive leadership and performance marketing, and turn earned authority into measurable business impact.

This is a game-changing role for the company — and a defining opportunity for the right leader.

What You’ll Own PR & Media Relations

Secure earned coverage in U.S. dental, business, and trade publications

Build and manage journalist and editor relationships

Develop compelling story angles that reinforce trust and differentiation

Trade Media & Placements

Lead paid and earned trade placements supporting acquisition and retention

Own timelines, creative needs, and execution

Influencer & Clinical Partnerships

Identify, recruit, and manage U.S.-based dental influencers and clinical voices

Own partnerships end-to-end, from outreach to performance reporting

Ensure all work delivers real proof — not fluff

Executive Thought Leadership

Ghostwrite high-impact content for Frontier Dental leadership

Produce LinkedIn posts, bylined articles, media commentary, and customer narratives

Organic Social (Credibility Distribution)

Own Frontier’s organic presence across Instagram, Facebook, LinkedIn, and YouTube

Turn PR wins, influencer content, and testimonials into ongoing trust signals

Authority Content & SEO

Build educational,



credibility-driven content that improves conversion confidence

Support SEO with substance, not generic blogging

Translate earned authority into paid media inputs (landing pages, ad creative, retargeting proof)

Partner closely with performance marketing to improve CVR and reduce CPA

Measurement & Reporting

Own monthly reporting on PR impact, social credibility, authority signals, and downstream conversion influence

Who You Are You’re a strategic PR leader who can also execute. You know how to build authority — and you care that it actually drives results.

You bring:

8+ years in PR, communications, or thought leadership

(Dental, healthcare, or high-growth performance environments preferred)

Proven success securing earned media and managing press relationships

Exceptional executive-level writing skills (ghostwriting for senior leaders)

Experience managing and mentoring others (1 direct report in this role)

Tools & Platforms

Hands-on experience with Cision or comparable PR/media database tools

Deep familiarity with:

YouTube (creator partnerships and collaboration)

Instagram & Facebook (organic proof and influencer execution)

LinkedIn (executive thought leadership and authority building)

Why This Role

First-time hire with real ownership and influence

Direct impact on growth, conversion, and brand trust

Opportunity to build, lead, and scale a function — and grow alongside the business

If you’re excited by building something meaningful, measurable, and lasting — we’d love to meet you.

Why join us? (Brace yourself…)

We offer competitive compensation

Extended Health and Dental Benefits Plan (100% Employer-paid Premiums on eligible advantages)

Continuous Learning Assistance Program reimbursing up to $1,500 per calendar year

Group RRSP (Non-match)

15 Vacation Days to start and scale to 20 Vacation Days.





Paid Religious Holidays and Volunteer Days

Flexibility to help you balance work and life

Corporate GoodLife Fitness Membership Discount

Supportive leadership team and Culture Committee that works to maintain a positive culture

Fully stocked snacks, team BBQs and other company paid meals (we love to eat!)

Learn more about what it’s like to work at Frontier Dental Supply Inc. from our very own employees on our Glassdoor page.

We’re rooting for you! We thank all candidates for taking the time to apply. However, only those candidates selected to move forward in our recruitment process will be contacted.

Here at Frontier Dental, we are a diverse team that nurtures an inclusive environment. We attribute our growth significantly to our ability to learn from one another’s perspectives. Frontier Dental values the unique skills and experiences of each of our candidates; recognizing that each prospective team member contributes to our efforts in building a diverse and inclusive place to work. We are committed to being an equal opportunity employer and are happy to provide accommodations upon request at all stages of the recruitment process. Should you require any disability-related accommodation to support your participation in our recruitment process, please notify us and we will work with you to meet your accessibility needs.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of employees so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Frontier Dental uses an automated Applicant Screening Tool to assist in reviewing applications. This tool evaluates candidates based on job-related criteria, including skills, experience, and qualifications listed in your application materials.

You may request an alternative, non-automated assessment or an explanation of how the evaluation was conducted by contacting [email protected]. All notices and candidate requests will be documented for compliance purposes.

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Apply on Kit Job: kitjob.ca/job/2g9ev0

📌 Director, PR & Thought Leadership (Markham)
🏢 Frontier Dental
📍 Markham