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IT Functional Analyst - CRM & Marketing Systems Job Category : Information Technology

Requisition Number : ITFUN002275

Posted : April 15, 2026

Full-Time

Hybrid

Locations Smithers Headquarters 3637 Ridgewood Rd Fairlawn, OH 44333, USA

Description IT Functional Analyst - CRM & Marketing Systems

Salary: Competitive, based on experience + excellent benefits

Where Technology Meets Commercial Strategy

We are seeking an IT Functional Analyst – CRM & Marketing Systems who combines strong business analysis skills with hands‑on experience supporting CRM and marketing technology platforms.

This role serves as the primary liaison between Marketing, Sales, and IT, translating business needs into system improvements, integrations, and scalable technology solutions that support demand generation, pipeline management, and customer engagement.

The Functional Analyst will help ensure that commercial systems are well-configured, integrated, and effectively used to support data‑driven decision making and revenue growth.

This role works closely with business leaders, IT technical teams, and external vendors to evaluate processes, define requirements, implement improvements, and support the ongoing evolution of our commercial technology ecosystem.

What You’ll Do: Business Analysis & Stakeholder Engagement

Partner with Marketing and Sales leaders to understand business processes related to lead generation, campaign management, pipeline tracking, and customer engagement

Facilitate working sessions and workshops to translate business needs into clear functional and technical requirements

Analyze existing systems and processes to identify opportunities for automation, efficiency, and improved data visibility

Communicate system capabilities, limitations, and tradeoffs to business stakeholders in a clear and practical way

Serve as the primary functional owner for CRM and marketing technology platforms, ensuring systems are configured and leveraged effectively

Support administration and configuration of CRM and marketing platforms, including user access, workflows, data structure, and process alignment

Evaluate system enhancements and recommend improvements that support commercial objectives

Integrations & Data Flow

Partner with IT teams to support system integrations across CRM, marketing platforms, analytics tools, and other business applications





Ensure accurate and consistent data flow across systems

Identify integration gaps, data inconsistencies, and system risks, and help develop solutions to address them

System Improvements & Project Support

Manage or support technology‑related initiatives involving CRM and marketing systems

Assist with planning and execution of system enhancements, upgrades, and new platform capabilities

Coordinate efforts across business teams, IT resources, and external vendors to deliver successful project outcomes

Training, Documentation & Adoption

Develop and maintain explicit documentation for system configurations, integrations, and business processes

Create training materials and user guides to support consistent system use

Lead training sessions and provide guidance to business users on new system features and improvements

Reporting & Data Insights

Support the integration and use of data across platforms to enable reliable commercial reporting and analytics

Partner with business teams to improve visibility into campaign performance, pipeline metrics, and customer engagement

What Success Looks Like in This Role

Improve integration and data flow between CRM, marketing automation, and reporting platforms

Help Marketing and Sales teams better leverage CRM data to improve pipeline visibility and campaign effectiveness

Identify and implement system improvements that streamline demand generation and sales processes

Strengthen reporting and analytics capabilities for the commercial organization

Establish themselves as a trusted advisor to commercial leaders on system capabilities and improvements

What You’ll Bring: Education

Bachelor’s degree in Information Systems, Information Technology, Computer Science, Data Analytics, or a related field

Degrees in Business Administration or Marketing may also be considered with relevant systems or technology experience

Experience

5+ years of experience as an IT Functional Analyst, Systems Analyst, Business Analyst, or similar role

Experience supporting CRM and commercial business systems





Hands‑on experience with CRM platforms such as Microsoft Dynamics or Infor CRM is preferred

Experience with marketing platforms such as Kentico or Sugar Market is a plus

Experience working with external consultants or technology vendors to implement and improve systems

Solid ability to translate business processes into system requirements and solutions

Excellent written and verbal communication skills, including the ability to work effectively with non‑technical stakeholders

Strong problem‑solving and analytical thinking skills

Experience facilitating discussions between technical teams and business leaders

Ability to manage multiple initiatives and priorities in a cross‑functional environment

Technical Proficiency

Familiarity with cloud‑based and SaaS platforms

Understanding of web technologies, APIs, and system integrations

Experience with reporting and analytics tools such as Power BI, Tableau, GA4, or similar platforms

Working knowledge of SQL, data integration tools, and system configuration

Experience managing user roles, permissions, and system configurations

Other Requirements

Strong organizational skills and attention to detail

Ability to work collaboratively across Marketing, Sales, IT, and external partners

Ability to guide functional leaders on system roadmaps, upgrades, and technology opportunities

What We offer:

Competitive salary and benefits package

Opportunity to make a significant impact in a growing organization

Exposure to a dynamic, multi‑location business environment

Career development and continuous learning opportunities

Medical, dental, and vision benefit plan

Paid time off and holidays

401(k) retirement savings plan

Life insurance and AD&D;

Short‑term and long‑term disability coverage

Wellness Program

Employee Assistance Program (EAP)

Ready to Join Us?

If you’re passionate about bridging people, processes, and technology, and want to be part of a company that values innovation and impact, this is your opportunity.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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📌 IT Functional Analyst - CRM & Marketing Systems (Smithers)
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