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Steele Hyundai Fredericton is seeking a high-impact, community-driven General Manager to lead our dealership in one of Atlantic Canada’s most vibrant and livable cities.

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Located in the heart of Fredericton, New Brunswick, this role offers the opportunity to lead a dynamic team in a city known for its entrepreneurial spirit, thriving small business community, scenic riverfront, and exceptional quality of life. With a growing population, strong public and private sector presence, and steady economic development, Fredericton provides the ideal environment for long-term dealership success.

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Why a General Manager at Steele Hyundai Fredericton?

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Hyundai is one of the fastest-growing automotive brands in Canada and globally, recognized for bold design, advanced safety, and cutting-edge technology. From award-winning SUVs like the Hyundai Tucson and Hyundai Palisade to a rapidly expanding lineup of hybrid and electric vehicles, Hyundai delivers industry-leading warranty coverage, exceptional value, and progressive innovation. By combining reliability, modern design, and attainable luxury, Hyundai is strongly positioned in today’s evolving automotive market.

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We are seeking a General Manager who will lead with the same forward-thinking momentum that defines the brand.

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At Steele Auto Group, work is more than a job. It’s a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of everything we do, because everything we do is driven by you: your passion, your purpose, and your potential.

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“At Steele Auto Group,



leaders are trusted with real autonomy to run their business, backed by robust shared services and a network of proven peers.”

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Chris Beaton, Executive General Manager, Steele Auto Group

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Compensation

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Expected earnings: $150,000 – $200,000+ annually, including a competitive base salary, performance-based bonus, demo vehicle, and comprehensive benefits. Relocation Assistance Available.

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The Role

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As General Manager of Steele Hyundai Fredericton, you will be responsible for the overall performance, culture, and strategic direction of the dealership. Your leadership will directly influence results across all departments, including:

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- Customer Experience: Ensure every interaction combines a reliable, modern approach, and the attainable luxury experience synonymous with the Steele Auto Group and the Hyundai brand.
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- Employee Experience: Lead, coach, and support department leaders, building accountable, high-performing teams rooted in professionalism and respect
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- Dealership Leadership: Oversee Sales, F&I;, Service, and Parts operations, ensuring alignment with Hyundai brand standards and Steele Auto Group expectations.
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- Financial & Operational Performance: Manage budgets, financial results, KPIs,



and expense controls while driving profitability and long-term stability.
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- Sales & Marketing: Guide inventory strategy, sales execution, and marketing initiatives to strengthen market share and brand presence.
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- Market Growth: Analyze local market trends, identify growth opportunities, and implement strategies to elevate dealership performance.
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- Strategic Execution: Implement Steele Auto Group policies, procedures, and initiatives while maintaining compliance and operational excellence.
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- People & Culture: Partner with HR on recruitment, performance management, compliance, and employee engagement, fostering a positive and inclusive workplace.
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nWhat You Bringn

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- Minimum 5 years of dealership leadership experience
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- Strong financial and operational acumen
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- Confident decision-making, sound judgment, and strategic thinking
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- A customer-first mindset with a genuine appreciation for premium experiences
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- Ability to lead in a high-accountability environment while maintaining a long-term view
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- Clear, professional communication and strong organizational skills
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nThis Role Is Ideal for a Leader Whon

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- Wants a visible, impactful role shaping both culture and results
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- Understands the balance between performance, people, and brand integrity
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- Values consistency, professionalism, and thoughtful leadership
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- Thrives in a collaborative environment built on accountability and trust
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nWhy You will Love Working with Steele Auto Groupn

At Steele Auto Group, you are not just joining a compa

Apply on Kit Job: kitjob.ca/job/2fvxbm

📌 Drive Positive Impact as the General Manager at Steele Hyundai Fredericton
🏢 Steele Auto Group Careers
📍 Fredericton