Apply on Kit Job: kitjob.ca/job/2fsnzs

We are transforming our marketing approach… Our next chapter won’t look like our last, could you be missing a team member to support us in creating it?

This isn’t a “post and schedule” social role.

We’re looking for someone who understands that great brands don’t just market, they show up.

In Fashion. In feeds. In conversations. In communities. In culture.

You’ll shape how Sporting Life lives online and how our brand connects with people who care about sport, style, and the outdoors.

If you think in stories, notice trends before they trend, and instinctively know what makes people stop scrolling, keep reading.

Why Work Here?

- Access to our benefits package, with the choice of different levels of health, dental, and vision coverage to suit you.
- Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family.
- Fun, fast-paced hybrid environment where your passion for sport and style belong.
- Vendor Pro Deals and expert product training to fuel your knowledge and performance.
- A salary range of $70,000 - $75,000 (dependent on experience), bonus, and opportunities to grow your career in the sports lifestyle.

What You'll Do

As our Social Media, Content & Brand Marketing Specialist, you’ll lead how our brand expresses itself across social and digital platforms.

You’ll transform campaign ideas into content people actually want to watch, share, and engage with, bringing together storytelling, creative execution, and cultural awareness.

Reporting to the Brand Marketing Manager, you’ll collaborate across Marketing, Digital, Creative, and Brand partners to turn strategy into experiences that feel cohesive, premium, and unmistakably Sporting Life.





Bring the Brand to Life

- Translate brand strategy into social-first storytelling
- Help shape and execute seasonal brand campaigns across channels
- Maintain a consistent tone, aesthetic, and creative point of view
- Extend campaigns beyond social through blog and owned content
- Help ensure every touchpoint feels intentional and elevated

Lead Social & Content Creation

- Own Sporting Life’s social presence and content strategy
- Plan and manage the content calendar with a solid instinct for cultural moments
- Concept, shoot, edit, and publish content across Instagram, TikTok, and Facebook
- Create short‑form video, photography, graphics, and copy that feels native to each platform
- Balance speed, creativity, and brand polish

Build Community & Influence

- Develop relationships with creators, influencers, and brand partners
- Co‑create authentic content aligned with our premium positioning
- Engage directly with our community in a voice that feels confident, human, and real
- Help grow a brand people want to interact with, not just follow

Create Impact Through Insight

- Own social performance metrics: engagement, growth, reach, and share of voice
- Partner with Digital teams to connect organic storytelling with paid performance
- Use insights and analytics to evolve creative direction and strategy

What You'll Bring





- Have 3–5+ years in social media, content creation, either in‑house or through a personal channel
- You have hands‑on experience working in corporate experience, understanding how to navigate bridging creative & strategy to the business needs
- Are hands‑on with production (shooting, editing, ideating, publishing) within Meta, TikTok, Canva, Photoshop, CapCut, and Adobe, and within programs like Sprout Social and Later for performance analytics and scheduling
- Understand platform culture, algorithms, and audience behaviour
- Think visually and tell stories naturally
- Care about performance as much as creativity
- Have a genuine passion for sport, style, and premium retail brands

Application Process

Apply with your resume

Submit your portfolio as a cover letter (if you don’t have one, don’t worry, upload examples of work you’re proud of)

If you have social channels you want us to see, make sure you provide the handles

Get creative with your application…. Show us how you’ll bring sport and style to life!

AI is used as part of our application review process to assist in screening and assessment. All applications are also reviewed by our recruitment team.

This posting is for an open existing role in our organisation.

Sporting Life Group Limited is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Group Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.

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Apply on Kit Job: kitjob.ca/job/2fsnzs

📌 Social Media, Content & Brand Marketing Specialist (Vaughan)
🏢 Sporting Life
📍 Vaughan