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#BeExtraordinary

At Andrew Peller Limited (APL), our mission is to be Canada’s #1 branded wine and craft beverage company by delivering the perfect brand experience for every lifestyle and occasion. Through our commitment to excellence, honouring our roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day.

Who We Are

We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking. We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.

Retail & Experience Manager

We are hiring a Retail & Experience Manager for our Tasting Room at Black Hills Estate Winery. This is a rare prospect to grow your career in hospitality and wine and lead the retail and experience team of a premium brand winery in Oliver, BC. The Retail & Experience Manager is responsible for developing, directing, and executing superior revenue strategies, as well delivering exceptional guest experiences that promote a premium brand image and meet/exceed financial objectives. In addition, this role is responsible for management and leadership of retail sales and guest experience team.

Responsibilities

- Assist in developing and executing business strategies to meet/exceed financial objectives:
- Responsibility for achieving annual revenue targets for the Wine Shop and Tasting Experience
- Leadership and management of seated tasting lounge, VIP guest experiences, Wine Club only tasting areas, retail sales counter, events, both onsite and offsite
- Setting and achieving high customer conversion rates for the Wine Club program
- Development and execution of guest experience programming; reviewing programs with Estate manager to maximize revenue yield offering world class guest experiences
- Responsibility for inventory control; cash management, including tip out amount tracking and commission reporting
- Working with merchandise buyers to develop retail accessory merchandising
- Hosting VIP visits from internal stakeholders and external media and influencers; as well hosting top clients and long-standing Wine Club members

- Responsible for business analysis of:

- Industry/consumer trends developing new revenue opportunities which include crafting new and unique Wine and Food Experiences, as well new techniques to focus on Wine Club conversion and customer data collection
- Effectiveness of referral network which include meetings with resort and business owners, increasing referral network and driving more traffic to the property





- Provides daily leadership in a Management capacity including:

- Recruiting, On-boarding, mentoring & coaching, and performance management of Retail and Experience team
- Creating an engaged, supportive, and fun working environment that promotes a "One Team" mindset

- Opening and closing of retail store; attending weekly Functions meetings, supervising/delegating initiatives
- Driving daily/weekly/monthly sales targets for Wine Sales and Wine Club program
- Developing and delivering ongoing wine and product training for Retail and Experience team members; as well as, working with winery team ensuring the Retail and Experience team is apprised of winery functions
- Ensuring accuracy of payroll and providing payroll with required documentation/information
- Managing property maintenance and/or replacement of Retail equipment and fixtures when/where required
- Responding efficiently and effectively to guest concerns/complaints
- Maximize revenues per guest transaction (including up-selling) via a strong understanding of:

- Estate wines and second label / experiences and offers/ Wine Club membership benefits / Merchandise promotions/ dining options and events

- Ensures a safe and healthy work environment by ensuring alignment with the company’s Respect in the Workplace Policy in addition to the effective operation of the Health and Safety program and ensures compliance with government regulations.

Working Relationships

Reports to: Estate Manager, Black Hills Estate Winery

Direct Reports

- Retail & Experience Supervisor
- Part-time Retail & Experience team members including Wine Educators, Wine Hosts and Food Service Staff

Other Interactions

- Develops strong working relationships with all departments of the business to ensure seamless execution of tours/experiences/functions/events both on property and offsite
- Works closely with corporate Human Resources/Payroll and Finance department
- Continuous focus on service excellence with property guests and VIP clients, to promote personal and social media referrals
- Continuous contact with local Referral Network (including Resort owners, Restaurant, and local Business owners) to grow this network and boost its success




- Communicates with suppliers including areas of retail merchandise, equipment and property maintenance and ordering of retail supplies
- Collaborates with Estate Manager, Marketing Manager, and at times, Regional Estate Manager, to identify and develop strategic business initiatives to grow property revenues

Working Environment

- Physical Effort: Time is divided between several areas based on business needs; including working on retail sales floor (including conducting tastings, cash register, and stock areas) and working at both indoor and outdoor property areas to support winery tours, VIP private experiences and events. Frequent need to lift light to moderate items (guest purchases and inventory) including cases of wine (est. weight 40 pounds).
- Physical Environment: Time is evenly split between working indoors (hosting guests upon arrival, helping at check out, assisting with guests’ services as well as office and administrative work).

Skills, Experience and Knowledge

- 2+ years Supervisor or management experience preferably in a Hospitality/Tourism
- 3-5 years of experience working in Restaurant and/or Hospitality industry providing sales and customer service results.
- WSET considered an asset
- Canadian Wine knowledge an asset
- Proficiency in Microsoft Office programs; with a focus on Word and Excel
- Proven people leadership, coaching, listening, communication, supervision, project management, teamwork, and organizational skills

Accommodation

Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications, and employment. If you require an accommodation to apply or interview for a position, please email

Equal Opportunity Employment

At Andrew Peller Limited, we are committed to creating and celebrating a culture of Diversity, Equity, Inclusion and Belonging. We are an equal opportunity employer committed to ensuring every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.

This role is being posted to fill an existing vacancy.

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Apply on Kit Job: kitjob.ca/job/2fs8hm

📌 Retail & Experience Manager - Black Hills Winery (Oliver)
🏢 Andrew Peller
📍 Oliver