Apply on Kit Job: kitjob.ca/job/2frymj

- Accessible Employer: Yes
- Open to International applicants with valid Canadian Work permits: Yes

The Marketing Manager is responsible for ensuring that Tourism Harrison River Valley’s marketing efforts are coordinated, effective, and operating as a system. Success in this role is defined by the ability to connect strategy to execution and ensure that marketing activity supports a explicit and cohesive visitor experience.

Responsibilities & Qualifications

Strategy Execution and Coordination

- Lead the implementation of THRV’s marketing strategy and annual plan
- Translate strategy into clear priorities, timelines, and deliverables
- Ensure alignment across campaigns, content, website, and partner initiatives

Brand Management

- Oversee the consistent application of Tourism Harrison’s brand across all marketing activity
- Ensure alignment in tone, messaging, and visual identity across channels
- Support partners and contractors in maintaining brand standards

Campaign Planning and Management

- Plan and coordinate seasonal campaigns (including summer and shoulder season)
- Define campaign objectives, messaging, and success metrics
- Ensure all campaign elements are integrated across channels

Content Direction and Oversight

- Set content priorities and ensure alignment with strategic goals
- Guide tone, messaging, and content focus across channels
- Review and approve content produced by external partners
- Identify, manage, and maintain creator and content partnerships
- Ensure creator collaborations align with campaign priorities and brand direction

Website Strategy and Oversight

- Define priorities for website updates and improvements
- Ensure website content supports trip planning and campaign goals




- Coordinate with development and UX partners on implementation

Social and Channel Oversight

- Provide direction for social media and content channels
- Ensure channels are aligned with campaigns and website pathways
- Monitor performance and adjust approach as needed

Partner and Stakeholder Management

- Work with Business Liaison to engage local businesses and stakeholders to support marketing initiatives
- Ensure partner content and opportunities are integrated into campaigns
- Maintain strong working relationships across the region
- Collaborate with neighbouring communities to leverage regional opportunities

Performance Tracking and Optimization (Planning and Reporting)

- Monitor performance across website, campaigns, and channels
- Identify insights and adjust strategies based on results
- Report on outcomes and provide recommendations for improvement
- Collaborate with the Executive Director on annual tactical planning and performance reporting, including Destination BC requirements.
- Support the development of board reporting materials and presentations

Qualifications

- 4–7 years of combined post-secondary education and professional experience in marketing, communications, or a related field
- Experience supporting the execution of marketing strategies and campaigns
- Strong understanding of digital marketing channels and how they work together
- Experience coordinating multiple stakeholders, partners, or external vendors
- Strong organizational and project management skills, with the ability to manage priorities and timelines effectively
- Strong communication and decision‑making skills
- Ability to work independently and as part of a small, collaborative team
- Interest in tourism, community building, or place‑based marketing

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Apply on Kit Job: kitjob.ca/job/2frymj

📌 Marketing Manager (Harrison Hot Springs)
🏢 Tourism Harrison River Valley
📍 Harrison Hot Springs