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Company: Royop Development Corporation

Job Type: Full-Time, Permanent

Position: Marketing & Specialty Leasing Manager

Division: Property Management

Department: Sherwood Park Mall

City: Sherwood Park and Edmonton Area

WHO WE ARE:

Royop is a leading commercial real estate development company based in Calgary, with over 60 years of experience delivering innovative and sustainable projects across Alberta.

Recognized as one of Canada’s Best Managed Companies by Deloitte, we pride ourselves on fostering a collaborative culture, building strong relationships, and empowering our team to achieve excellence. Join us and be part of a company committed to growth, community, and lasting impact.

SUMMARY OF THE ROLE:

The Marketing & Specialty Leasing Manager is responsible for growing miscellaneous revenue, increasing traffic, and enhancing the guest experience at Sherwood Park Mall in alignment with the Centre’s brand and business objectives. This role combines specialty leasing, marketing strategy, community engagement, and people leadership, and reports directly to the General Manager. The successful candidate will oversee temporary leasing, sponsorships, advertising, events, digital channels, and Guest Services operations, while leading a front line team that supports a welcoming, high performing, and guest focused shopping centre setting.

WHAT YOU’LL DO:

Specialty Leasing

- Prospect, negotiate, and lease temporary spaces for kiosks, carts, and in-line locations to achieve annual miscellaneous revenue targets for the shopping centre.
- Cultivate branded sponsorships opportunities for the common area and other revenue-generating opportunities (e.g., media and vending).

Marketing and Brand Strategy

- Develop creative strategies to increase revenue while maintaining high standards of service and presentation.
- Monitor visual presentation of common area installations and work with licensees to ensure professional operations and contract compliance.
- Develop and execute the Centre’s branding, marketing, and communication strategy, including advertising, special events, and community initiatives.
- Coordinate and execute Centre marketing materials, displays, and promotional installations.
- Lead innovative promotions, special events, and community partnerships that drive traffic and sales, while enhancing the Centre’s brand, and supporting retailers.
- Manage and grow the Centre’s digital presence, including social media platforms (e.g., Instagram, Facebook, Linked In etc.).
- Ensure the Centre’s website is accurate and up to date.

Guest Services Leadership

- Lead the day-to-day operation of the Guest Services function, ensuring a consistently high standard of service for guests, retailers, and community partners.
- Provide leadership, coaching, scheduling, and performance management for the Guest Services team, including the Guest Services Lead and Marketing Coordinator.
- Establish and uphold service standards, policies, and procedures that support exceptional guest experience.
- Oversee guest inquiries, feedback, and escalated service matters in a professional and timely manner.
- Support the execution of centre events, promotions, and community initiatives through strong guest service planning and on-site coordination.
- Oversee Guest Services programs and administration, including gift card sales and controls, lost and found, guest amenities, and reporting.
- Work collaboratively with Operations, Security, Cleaning team, and retailers to ensure a safe, welcoming,



and well executed guest experience across the property.

Community Engagement & Relationship Management

- Represent Sherwood Park Mall in the community to build and foster external relationships.
- Collaborate with tenants, local organizations, and non-profits to enhance tenant relations and guest experiences.
- Liaise with new and existing retailers to strengthen relationships and support the Leasing team’s strategic objectives.

Operational & Administrative Duties

- Develop and manage Specialty Leasing and Marketing budgets, ensuring revenue targets and expenses align.
- Monitor and report on the performance of marketing initiatives, including social media KPIs and the gift card program.
- Maintain and update a robust database of clients, vendors, and contacts for business development purposes.
- Research market data, analyze industry trends, and collaborate with internal teams to adapt strategies.
- Negotiate advertising and media contracts while fostering relationships with media representatives.
- Other duties as assigned.

Creative & Design

- Design marketing collateral, such as leasing brochures, newsletters, and promotional materials, using tools like Adobe Creative Suite and Canva.
- Stay informed on industry trends, including kiosk design, merchandising, and specialty leasing concepts.

WHAT YOU’LL HAVE:

Technical Skills

- Interest in emerging tools and technology, including AI-enabled platforms such as, Microsoft Copilot, to improve efficiency, communication, reporting, and marketing execution
- Proficiency in Microsoft Office (Power Point, Excel, Word).
- Experience with graphic design software, including Adobe Creative Suite, Photoshop, and Canva.
- Strong understanding of leasing and retail management principles.
- Champion Royop’s organizational culture, employee policies and occupational health and safety initiatives.

Core Competencies

- Excellent interpersonal, communication, and negotiation skills.
- Creative problem-solving with the ability to implement innovative solutions.
- Ability to manage budgets, meet deadlines, and deliver high-quality results.
- Strong organizational skills and attention to detail.

Education & Certifications

- Licensed through RECA (or ability to be licensed as condition of employment)
- Bachelor’s Degree or College Diploma in Marketing, Advertising, Business, or a related field (preferred).
- Marketing I or II from ICSC, SLD, and/or CMD certifications (an asset).

Experience

- Minimum of 5 years’ experience in strategic marketing, event management, sales, sponsorship, or retail leasing.
- Retail management experience is an asset.
- Experience leading customer facing teams in a retail, shopping centre, hospitality, or service environment is preferred.

Human Skills

- A professional approach in attitude, appearance, and demeanor—paired with strong motivation, flexibility, and a genuine desire to be a positive, enthusiastic team player.
- The ability to communicate clearly and professionally, build strong working relationships, and navigate conflict with effective resolution skills.
- You roll up your sleeves and dive in—heck, they’re already rolled up! A busy day is a good day,



especially when you're empowered in your role and backed by a solid team.
- You pivot with ease—shifting priorities and embracing change is second nature.
- You bring passion and heart to everything you do, jumping in with both feet.
- You’ve got great “bow-tying” skills—you enjoy wrapping up projects neatly and delivering polished results.

WHERE YOU’LL WORK:

- With real people who truly value you and the culture you work in.
- For one of Alberta’s longest-standing real estate development companies—celebrating 60 years of excellence.
- Alongside passionate people who genuinely love what they do.
- Within a network of colleagues who have your back and will match your commitment to success.
- Among folks who believe that strong relationships are the cornerstone of our business.
- And as part of one of Canada’s Best Managed Companies, recognized by Deloitte, where leadership and teamwork fuel our continued success.

JOB LOCATION & CONDITIONS:

- Working out of our Sherwood Park Mall during regular business hours (8:30 AM to 4:30 PM).
- Flexibility to work evenings, weekends, and travel as required.
- This job requires the individual hired to maintain the ability to work from a remote location during pandemic related situations by having access to a proper working computer and a secure and strong internet connection. Royop will provide the means to log onto our work systems.

THE PERKS:

- Competitive compensation package with industry-benchmarked salaries and bonus potential.
- Comprehensive health, dental, and vision coverage.
- Health & Wellness Spending Account to support your physical and mental well-being.
- Maternity, paternity, and parental leave top-up benefits for you and your growing family.
- Extended winter holidays to spend time with loved ones or take that trip you have been putting off.
- An Annual paid Volunteer Day Off to support your personal philanthropic passions and community involvement.
- Early office closures before long weekends.
- Structured mentorship and training designed to foster your learning and development during the first six months and beyond.
- Education reimbursement available after one year to further your professional development.
- A designated Social Committee that organizes fun and inclusive events throughout the year.

We feel the experience of working with Royop is second-to-none. We value the little details that comprise the day-to-day which allow us to develop top-quality mixed-use developments or construct one of the largest outdoor malls in the West at Township or managing three million square feet of some of the best-in-class assets across Alberta and Western Canada.

If you’re ready to find solid ground, feel valued, and join a fast-paced team of experts then submit a copy of your resume by Dan Fraser, General Manager for Sherwood Park Mall to .

At Royop, we embrace the unique, individual diversities of the people that make up our team. We know that our diversities have and will continue to contribute to our success as one of the longest standing real estate development companies in Alberta. We are committed to always embodying these values through our recruitment processes, how we work together, and how we interact with our broader communities. Royop is an equal opportunity workplace and hires the best qualified candidate for the job regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Apply on Kit Job: kitjob.ca/job/2f8bud

📌 Marketing & Specialty Leasing Manager (Sherwood Park)
🏢 Royop
📍 Sherwood Park