Associate Marketing Manager - Innovation (Greater Toronto Area)

Associate Marketing Manager - Innovation (Greater Toronto Area)

11 Apr
|
Jamieson Wellness
|
Greater Toronto Area

11 Apr

Jamieson Wellness

Greater Toronto Area

Vacancy Type: Existing Vacancy ? Who We Are We are Canada’s leading health and wellness company, driven by our purpose of Inspiring Better Lives Every Day. Established in 1922, we are Canada’s #1 consumer health brand, proudly inspiring better lives for over 100 years. With our Jamieson, youtheory, Progressive, Smart Solutions, and Iron Vegan brands, we’re growing globally and reaching more people every day.

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Our commitment to quality, innovation, integrity, inclusion and sustainability has earned us a strong reputation Worldwide, and our world-class manufacturing and certification standards continue to set us apart in the industry. ? www.jamiesonwellness.com ? What You’ll Do As a key member of the Marketing team, you’ll help shape health and wellness outcomes for people around the world. Here’s what you can expect in your role: ✅ Overall Responsibilities The Associate Marketing Manager, Innovation is responsible for delivering end-to-end innovation projects that drive brand growth, portfolio expansion and consumer relevance. The role blends consumer insight, strategic thinking and robust execution to bring industry-leading innovations to the market, on time and on budget.

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The Associate Marketing

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Manager, Innovation works cross-functionally with Brand, R&D;, Insights, Global Innovation, Operations, Commercial Strategy, Regulatory and Finance to develop consumer-led innovation that wins in market from concept through commercialization and post-launch optimization.

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Key Responsibilities: Innovation Strategy & Pipeline Development - Support the development of a 5-year innovation pipeline plan in partnership with senior marketing leadership

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- Identify white space opportunities through consumer insights,



trend analysis and competitive landscaping
- Execute consumer-led innovation concepts aligned to brand and portfolio strategy.
- Contribute to portfolio strategy, including format, benefit, pack size, flavour and claims development
- Ensure compliance with all Canada Regulatory standards and Legal requirements
- Ensuring that insights and data are utilized to form compelling business cases that clearly identify consumer need, product reason to believe, communications strategy (if relevant), competitive assessment, and sales & profit potential.

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Project Management & Commercialization:

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- Own end-to-end execution of innovation projects from ideation through launch
- Manage project timelines through stage gate process, in conjunction with PMO support ensuring all product marketing activities are executed on schedule
- Coordinate cross-functional teams to streamline processes and improve efficiency in product launch execution Financial & Business Case Ownership:
- Build & maintain innovation P&Ls;
- Support post-launch performance analysis and optimization Collaboration and Communication:
- Work closely with Brand, Integrated Marketing and In-house creative team to align innovation marketing efforts with overall business objectives.




- Deliver sales sell-in materials for innovation as needed to bring to life our key initiatives for the sales organization and their customers
- Maintain clear and consistent communication with internal and external stakeholders on innovation process.

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Data and Analytics

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- Analyzing brands and market trends and recommending actions to be taken
- Interpret consumption data and make recommendations to increase consumer sales
- Monitor and analyze portfolio performance, providing regular reports Key Performance Metrics - On-time delivery of key innovation milestones (stage gates, briefs, packaging, mock ups, samples, etc.)
- Sales enablement materials delivered on time and with clear value messaging
- Timely progression through stage gate checkpoints (in partnership with PMO)
- Sales performance vs. plan
- Net margin adherence on new launches (vs. forecast)
- Contribution to portfolio profitability and productivity (e.g., avg. sales per SKU improvement)
- % of new product pages live and complete at time of launch (copy, assets, claims)
- Timelines and accuracy of product content updates across e-comm and retail platforms ? What You Bring You're a mix of curious, collaborative, and purpose-driven — and ready to grow in a team that lives its values.

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Your experience and perspective might include: Knowledge, Skills & Abilities Requirements - College or University Business Degree.

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- Minimum 2-3 years of product marketing experience with a background in consumer-packaged goods, beauty or VMS environment. Innovation experience preferred
- Professional demeanor for presentations and stakeholder management with Senior leaders and C- level executives
- Excellent time management/project management skills (ability to multitask and m

📌 Associate Marketing Manager - Innovation (Greater Toronto Area)
🏢 Jamieson Wellness
📍 Greater Toronto Area

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