Drive B2B and SaaS programmatic growth remotely in Canada, using paid media strategy, DSP activation, and campaign measurement to surpass client KPIs. Directive Consulting builds revenue-focused marketing engines.
This Associate Director role owns the expansion of Programmatic services and advances the department’s strategic direction. You will plan and optimize campaigns, connect programmatic with paid and organic channels, and support clients managing budgets above $50,000 monthly. People management, partner relationships, and client-facing expertise are central to the position.
Key Responsibilities: Build programmatic strategies supporting digital advertising capabilities
Plan media and develop campaign measurement frameworks
Analyze KPIs and recommend continuous campaign optimization




Coordinate programmatic priorities across internal teams
Support pitches through audits and presentations
Requirements: Seven-plus years of programmatic experience
Two-plus years of demonstrated people management
Proven B2B or SaaS programmatic growth experience
Recent hands-on experience building campaigns in DSPs
Robust analytical, communication, and cross-collaboration abilities
Use B2B programmatic strategy, media planning, and DSP optimization to advance measurable client growth at Directive Consulting from Canada.

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📌 Programmatic Media DirectorB SaaS (Alberta)
🏢 Directive
📍 Alberta