At NAPA, we are driving the future of the auto parts industry with unmatched service and innovative solutions. Our passionate sales team is at the heart of our success, dedicated to building strong relationships and providing exceptional service. Join us and be part of a dynamic company where your sales expertise will accelerate growth and keep Canada moving, every day.
Job Description As a key member of the Regional Management team, the General Manager drives regional growth, operational excellence, and overall business performance by leading both sales and operations across Associate, Corporate, and JV/PO stores, specialized segments, and service providers.
They are responsible for achieving sales targets, optimizing operational efficiency, and delivering an exceptional NAPA customer experience.
In partnership with Head Office, they develop and execute regional sales and operational strategies, oversee the efficient management of the distribution center and Corporate/JV stores, and ensure effective resource allocation, asset management, and financial performance.
This role is accountable for the region’s long-term success through robust leadership, operational efficiency, profitability, and high standards of customer service.
The successful candidate must be based in Winnipeg. This role covers the entire Manitoba and Saskatchewan region.
We offer a competitive salary package along with a comprehensive range of benefits and corporate discounts. Additionally, we provide ongoing training and development opportunities to support your professional growth throughout your career.
Specifically, the individual will be responsible for:
Lead and oversee all regional sales and operational activities, ensuring alignment with business objectives, financial targets, and company standards.




Develop and execute regional sales and operational strategies to drive business growth, profitability, operational efficiency, and customer satisfaction.
Oversee daily operations across the distribution center and Corporate/JV stores, ensuring efficient processes, service quality, and consistent operational performance.
Collaborate with sales teams to develop and implement initiatives that drive regional sales growth, strengthen customer relationships, and achieve revenue targets.
Partner with Operations Managers to optimize distribution, inventory management, logistics, and operational processes while maintaining high service standards.
Manage annual sales and operational budgets, monitor key performance indicators (KPIs), control costs, and implement corrective actions to achieve financial objectives.
Ensure effective inventory management, asset utilization, and resource allocation to maximize operational efficiency and minimize costs.
Build and maintain strong relationships with Associate store owners, suppliers, and business partners to support regional growth and resolve operational challenges.
Lead, develop, and coach regional sales and operations management teams, fostering accountability, collaboration, and a high-performance culture.
Oversee workforce planning, recruitment, employee development, and performance management to ensure operational and organizational effectiveness.
Ensure compliance with company policies,



health and safety regulations, and operational standards across all regional locations.
Support national sales and operational initiatives, ensuring consistent implementation of company strategies, branding, and marketing programs.
Oversee capital investments, equipment, and infrastructure needs, ensuring alignment with regional business objectives and operational requirements.
Identify opportunities for continuous improvement, streamline business processes, and proactively address operational challenges to support the region’s long-term success.
Qualifications To join our team, you need:
Proven experience managing sales and operations teams
Strong conflict management, listening, emotional control, and assertiveness skills
Results-driven with excellent relationship-building, customer focus, and stress tolerance
Effective prioritization, quality monitoring, and strategic, business-oriented mindset
Skilled in teamwork, flexibility, influence, coaching, and delegation
Proficient in problem-solving, tactful communication, and analytical thinking
Demonstrates political acumen, planning, organizational skills, and sound decision-making
Solid understanding of financial statements and budgeting
Willingness to travel as required
Additional Information UAP is a diverse community that promotes inclusion and respect. The sum of our individual differences, experiences, knowledge, self-expression, unique capabilities and talents represents the richness of our culture. UAP is committed to employment equity and encourages applications from women, visible minorities and people with disabilities. By valuing a diverse workforce, we ensure that our hiring practices are fair and equitable.

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📌 General Manager (Manitoba)
🏢 UAP
📍 Manitoba