Lead B2B public relations at Directive with media relations and executive positioning expertise. This remote-first role operates virtually from your home office.
As PR & Communications Manager, you will execute client programs while emerging as a strategist. Your work spans earned media, press releases, thought leadership, and organic social. You will support enterprise brands through integrated communications connected to business objectives and measurable outcomes.
Key Responsibilities: Develop and present strategic communications plans
Execute earned and owned channel PR strategies
Build media relationships across trade, business, and technology press
Craft pitches earning meaningful B2B coverage
Track performance against KPIs and business outcomes
Requirements: Four to seven years in PR and communications
Agency experience required; B2B experience strongly preferred
Demonstrated record of earning meaningful media coverage
Robust written, verbal, and creative communication skills
Comfort using AI tools for research and workflows
Apply your B2B storytelling, media relations, and executive positioning skills to measurable communications programs at Directive.

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📌 B PR Communications Manager (Alberta)
🏢 Directive
📍 Alberta