Drive API and performance marketing for TrendHunter through integrated campaigns, automation, and measurable funnel growth. McClatchy offers a hands-on opportunity in its AI-enabled workplace.
As Demand Generation Manager, you will plan, execute, and optimize campaigns for Horizon innovation insights and strategy solutions services. Your work spans awareness, consideration, and conversion for enterprise and mid-market clients. You will use paid search, social, SEO/GEO/AEO, email, and audience signals.
Key Responsibilities:
- Plan integrated cross-channel demand generation campaigns
- Execute organic and paid marketing programs
- Optimize campaigns across the full funnel
- Adapt messaging into persuasive marketing copy
- Collaborate with creative teams on on-brand assets
Requirements:
- Proven integrated demand generation campaign experience
- Data-driven approach to testing and optimization
- Experience with paid search, social, SEO/GEO/AEO, and email
- Comfort with HubSpot or similar automation platforms
- Knowledge of segmentation and campaign attribution reporting
Apply your demand generation, automation, and performance marketing expertise to support McClatchy’s Horizon growth initiatives.