Agility PR Solutions is a global leader in media intelligence and PR technology. Founded in 2003, we help communications teams around the world drive awareness, make smarter decisions, and protect their reputation when it matters most. Our enterprise-grade platform unifies media relations, media monitoring, social listening, AI visibility, and media intelligence into a single seamless system—turning overwhelming streams of coverage and conversation into decision-ready intelligence. Recognized for ease of use, results, and customer support, Agility is one of the most trusted names in media intelligence. Our mission is to empower the voices that shape the world's narratives, and we're looking for people who want to help us do it.

About the role

Reporting to the Associate Director, Demand Generation, the Performance Marketing Manager owns Agility's paid media investment and the performance of its campaigns, from audience and channel strategy through execution, optimization, measurement, and pipeline impact.

Paid search is a key component of Agility's MQL and go-to-market strategy, and this seat keeps it performing while the rest of the engine comes online. It runs paid search across Google and Microsoft, paid social with LinkedIn as the primary platform, retargeting across the web and social, intent-triggered advertising built on the buying signals we already collect from ZoomInfo and G2, paid placements on review and buyer platforms where they are available, and account-based display for the target accounts the sales development team is prospecting. It also leads conversion rate optimization for paid traffic — the landing pages, forms,



and post-click paths that paid campaigns depend on — and brings that testing practice to the demand generation team's shared conversion experience. A paid click that lands on a page that does not convert is wasted twice.

The mandate has two halves that have to be true at once. Paid-sourced pipeline grows in absolute terms, in North America and in the UK, while cost per qualified lead falls and lead quality holds through to the Proposal stage and closed-won. And as organic and outbound channels scale, the share of MQLs that comes from paid declines because the other channels grew, not because paid shrank.

You work daily with the SEO, AI Visibility & Social Media Manager on search strategy (paid and organic search are one plan, and paid social is this seat's while organic social is theirs), the Field & Event Marketing Manager on webinar and event registration campaigns, the sales development team on speed-to-lead for paid conversions, the web developer and designer on landing page builds and tests, and Salesforce reporting that traces every campaign to closed-won.

What success looks like

- Paid-sourced MQL volume grows quarter over quarter in both North America and the UK while blended cost per MQL falls.
- Paid lead quality holds or improves: MQL-to-sales-accepted and meeting-to-Proposal conversion for paid-sourced leads are tracked by campaign and reviewed monthly with sales.
- Retargeting, intent-triggered,



and account-based advertising programs are live within the first 90 days and reporting on their own pipeline contribution.
- Landing page and form conversion rates for paid campaigns improve measurably through a continuous testing program, with a documented test log and a win rate that justifies the next test, and the practice is adopted across the demand generation team.
- Every paid dollar is attributable in Salesforce to pipeline and closed-won, and the paid media budget is reforecast monthly against return, not against spend.
- The paid share of total MQLs declines over the year because organic and outbound grew, while paid volume itself still rises.

What you'll do — Paid Search & Paid Social

- Own paid search end to end across Google and Microsoft: account structure, keyword and match-type strategy, negative keyword discipline, bidding, ad copy and extensions, and budget pacing across North America and the UK.
- Run paid social with LinkedIn Campaign Manager as the primary platform: audience construction by segment and title, lead-gen and conversion campaigns, and disciplined tests on Meta, Reddit, and emerging or novel ad channels, with transparent hypotheses, success criteria, and thresholds for scaling, iterating, or stopping.
- Run paid placements on review and buyer platforms — G2, Gartner Peer Insights, Capterra, and equivalents — where paid opportunities exist, measured on the same return threshold as every other channel.
- Coordinate search strategy with the SEO seat so paid and organic do not cannibalize each other, and so paid covers the terms organic cannot yet win.
- Build and maintain campaign tracking in HubSpot — UTM standards, campaign objects, and lead source hygiene — so every paid lead arrives with its origin intac

📌 Performance Marketing Manager (Calgary)
🏢 Agility PR Solutions
📍 Calgary