The Pipeline Group (TPG) helps B2B technology companies build and grow their sales pipelines through our SDR-as-a-Service model. We combine talented sales professionals, proprietary technology, industry-leading training, data services, and hands‑on program support to help our clients connect with the right prospects and create meaningful sales opportunities.

TPG has been recognized on theInc. 5000 list of fastest-growing privately held companies in the U.S. for six consecutive years.

For our Sales Development Representatives, working at TPG is a little different from joining an internal sales team at one company. You'll have the opportunity to work across different B2B technology companies, industries, sales strategies, and go‑to‑market motions, giving you the chance to build a broader sales skill set while working fully remote.

We're a fast-moving team where you'll have clear performance goals, regular feedback, and opportunities to keep developing your skills. Because our business supports different client programs, priorities and needs can change. The people who tend to thrive here are curious, adaptable, and proactive. They ask good questions, take ownership, use valuable judgment, and know how to keep moving when something changes.

If you're motivated by results, enjoy learning new things, and want exposure to different sides of B2B technology sales, TPG gives you the opportunity to build that experience.

THE OPPORTUNITY

If you're motivated by goals, enjoy connecting with people, and want to build real experience in B2B technology sales, ourSales Development Representative (SDR)role gives you the opportunity to do exactly that.

As an SDR at TPG, you'll work directly on sales programs for B2B technology companies,



helping identify the right prospects, start meaningful conversations, and create qualified sales opportunities.

Along the way, you'll build hands‑on experience inoutbound sales, business development, cold calling, account research, prospecting, messaging, objection handling, and pipeline generationwhile learning how different technology companies take their products to market.

You'll begin with TPG's Certification Program before moving into client work, and you'll continue learning as you gain exposure to different industries, buyers, messaging strategies, and sales motions.

This is ahigh‑activity, performance‑focused sales role, so your activity and results will be measured. If you're someone who gets genuine satisfaction from hitting a goal, seeing your numbers move, and getting better at your craft, there's a lot of opportunity to build here.

Because our SDRs support client programs, you'll also need to be comfortable learning quickly and adapting your approach as client needs, messaging, and priorities evolve. We value people who can think beyond the task in front of them, communicate thoughtfully, and use good judgment when something isn't going according to plan.

You don't need to come from one exact background to build a successful sales career at TPG. If you have the core skills we're looking for and the drive to learn, perform,



and keep improving, we want to hear from you.

WHAT YOU'LL DO

You'll begin with TPG's Certification Program to learn our approach, tools, and expectations before moving into client work.

Once certified, you'll:

Connect with prospective customers through cold calling, email, and LinkedIn outreach

Research target accounts and identify key decision‑makers

Build relationships and start conversations with prospects, including executives

Partner with Account Executives to schedule qualified sales meetings and create pipeline opportunities

Participate in prospect meetings and help track follow‑up actions

Learn and apply different client messaging, sales strategies, and go‑to‑market approaches

Track activity and progress toward clearly defined sales goals and quotas

Use AI‑enabled sales tools, CRM technology, and prospecting platforms to support your outreach

Share feedback with Enablement and Program Management to help strengthen campaigns and messaging

This is an outbound sales and business development role, so you should be comfortable spending a meaningful part of your day prospecting, cold calling, and speaking with potential customers.

WHAT HELPS PEOPLE SUCCEED HERE

Our strongest Sales Development Representatives tend to be:

Proactive: You don't wait for someone to notice a problem before raising it or working toward a solution.

Energized by wins:You love setting a goal, chasing it down, and seeing the results. Hitting your number genuinely motivates you, and you enjoy celebrating wins, both your own and your team's.

Adaptable: You can shift gears when client needs, messaging, or priorities

📌 Sales Development Representative (Edmonton)
🏢 The Pipeline Group
📍 Edmonton