Drive data-driven marketing for Manulife’s Affinity Advisor channel as a Marketing Manager supporting acquisition, retention, and partner growth across Canada.

This Marketing

Manager role develops strategic programs for Health & Dental Insurance, Travel Insurance, and specialty solutions. You will support customer acquisition, cross-sell, retention, digital adoption, and loyalty. Success requires digital, direct, analytical, and social marketing expertise.

Key Responsibilities: Lead omni-channel marketing programs from ideation through execution Develop acquisition, retention, cross-sell, and digital adoption initiatives Manage relationships with business, product, sales, analytics,



and agencies Own marketing budgets and monthly forecasting Measure campaign effectiveness and optimize performance in real time Requirements: Minimum eight years of progressive marketing experience Post-secondary education and demonstrated business acumen Experience with digital, direct, analytical, and social marketing Solid funnel optimization and marketing return understanding Excellent communication, judgment, influencing, and collaboration skills Apply strategic marketing, campaign optimization, and stakeholder leadership to grow Manulife’s Affinity Advisor business across Canada.

📌 Affinity Advisor Marketing Manager (Toronto)
🏢 Manulife/John Hancock
📍 Toronto