Drive data-driven marketing for Manulife’s Affinity Advisor channel as a Marketing Manager supporting acquisition, retention, and partner growth across Canada.

This Marketing Manager role develops strategic programs for Health & Dental Insurance, Travel Insurance, and specialty solutions. You will support customer acquisition, cross-sell, retention, digital adoption, and loyalty. Success requires digital, direct, analytical, and social marketing expertise.

Key Responsibilities:

- Lead omni-channel marketing programs from ideation through execution
- Develop acquisition, retention, cross-sell, and digital adoption initiatives
- Manage relationships with business, product, sales, analytics, and agencies
- Own marketing budgets and monthly forecasting




- Measure campaign effectiveness and optimize performance in real time

Requirements:

- Minimum eight years of progressive marketing experience
- Post-secondary education and demonstrated business acumen
- Experience with digital, direct, analytical, and social marketing
- Solid funnel optimization and marketing return understanding
- Excellent communication, judgment, influencing, and collaboration skills

Apply strategic marketing, campaign optimization, and stakeholder leadership to grow Manulife’s Affinity Advisor business across Canada.

📌 Affinity Advisor Marketing Manager (Toronto)
🏢 Manulife/John Hancock
📍 Toronto