Drive data-driven marketing for Manulife’s Affinity Advisor channel as a Marketing Manager supporting acquisition, retention, and partner growth across Canada.

This Marketing Manager role develops strategic programs for Health & Dental Insurance, Travel Insurance, and specialty solutions. You will support customer acquisition, cross-sell, retention, digital adoption, and loyalty. Success requires digital, direct, analytical, and social marketing expertise.

Key Responsibilities

Lead omni-channel marketing programs from ideation through execution

Develop acquisition, retention, cross-sell, and digital adoption initiatives

Manage relationships with business, product, sales, analytics, and agencies

Own marketing budgets and monthly forecasting





Measure campaign effectiveness and optimize performance in real time

Requirements

Minimum eight years of progressive marketing experience

Post-secondary education and demonstrated business acumen

Experience with digital, direct, analytical, and social marketing

Solid funnel optimization and marketing return understanding

Excellent communication, judgment, influencing, and collaboration skills

Apply strategic marketing, campaign optimization, and stakeholder leadership to grow Manulife’s Affinity Advisor business across Canada.

📌 Affinity Advisor Marketing Manager (Winnipeg)
🏢 Manulife/John Hancock
📍 Winnipeg