Shape AI search optimization for Saatchi & Saatchi clients in Toronto, using prompt research, generative platforms, and performance analysis.This SEO Manager role focuses on evolving search experiences across traditional engines and generative platforms. You will incorporate AEO, GEO, and AI-assisted methodologies into strategies, content plans, and workflows. Your work includes testing ChatGPT, Gemini, and Perplexity, evaluating answer patterns, and developing practical recommendations for clients and internal teams.Key Responsibilities:
Adapt strategies to AI search and generative environmentsTest ChatGPT, Gemini, Perplexity, and emerging experiencesEvaluate generative answer patterns and develop best practicesBuild keyword and prompt lists using performance dataShare search insights and contribute to training materialsRequirements:
Three to five years of hands-on SEO experienceKnowledge of generative engine optimization and AEOUnderstanding of AI answer patterns and LLM content discoveryExperience using LLMs for ideation and evaluationAdaptability with evolving methods, tools, and capabilitiesBring AI search experimentation, prompt optimization, and GEO knowledge to Saatchi & Saatchi’s growing search practice.